Module ANTH3041: BUSINESS ANTHROPOLOGY

Department: ANTHROPOLOGY

ANTH3041: BUSINESS ANTHROPOLOGY

Prerequisites

• Sociocultural Anthropology I (ANTH2051) OR Sociocultural Anthropology II (ANTH2041). Prerequisite for Human Sciences students: completion of Level 2 BA Human Sciences OR BSc Health and Human Sciences.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• To investigate anthropological contributions to business studies from theoretical and ethnological perspectives.
• To introduce the major anthropological approaches to communication and organisations.
• To show how a socio-cultural anthropological training can be used in the study of business.

Content

• The Anthropology of Organisations: a discussion of the interplay of management sciences and anthropology with particular reference to ethnographies of business firms and cross-cultural adaptations of organisations.
• Intercultural communication and the cross-cultural adaptation of individuals: A discussion of the interplay of communication studies, anthropology, and management sciences with particular reference to cross cultural adaptations of individuals and the responses of their host communities.

Learning Outcomes

• Factual: Application of anthropological insights to business situations and environments.
• Familiarity with the anthropological literature on communication.
• Understanding of elementary business studies concepts.
• Awareness of some business technical vocabulary.
• Familiarity with some introductory business studies literature.

• Familiarity with the practice of trans-cultural communication skills.
• Translation of anthropological insights into business contexts.
• Preparation of business relevant C.V.s.

• Work with others in small groups.
• Make verbal presentations.
• Familiarity with interviewing techniques.
• Develop research questions and solve problems.
• Compile bibliographies.
• Critically evaluate case studies.
• Write reports.
• Use information technology and be aware of its cultural implications.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The formal components of the module use a range of teaching modes and methods, within an integrated framework to contribute to the intended learning outcomes as listed above.
• The module benefits from a balance between lectures and seminars, geared to the specific needs of the material.
• Students are expected to attend the weekly two-hour lecture/seminars.
• They are required to attend the sessions, which produce the marks for the case study analyses.
• The lectures and seminars are carefully integrated.
• Audio-visual aids (video, sound, slides, powerpoint etc.) are used where appropriate.
• The informal components of the module utilise a variety of methods, including e-mail discussion groups, seminar presentations and associated oral discussions.
• Lectures will cover topics relevant for providing students with an understanding of theories currently available for the study of business anthropology.
• Lectures provide a traditional method of communicating not only fact but clear understandings of process and the relationship between issues.
• They are used for the primary delivery of material in art, anthropology and archaeology because they allow clear transmission of information in an active learning environment where students can question and seek clarification.
• Lectures introduce students to issues, structure the subject matter and provide a grounding in principal issues so they can progress to further learning and study.
• Lectures provide the framework for analysis and relevant background, theoretical and/or historical information, and are used to assist in the assimilation of technically demanding or conceptually difficult material.
• Seminars provide an opportunity for students to discuss a series of topics and to make oral presentations.
• Difficult, sensitive and unresolved issues can all be approached successfully through discussion in seminars.
• Seminars will cover topics relevant to the content of the module.
• Seminars imply a higher degree of student involvement and teach subject-specific and generic skills.
• For anthropology students this medium cannot simply be replaced by texts or websites, though both are important adjuncts.
• Summative projects test skills of understanding, analysis, information collection and presentation, while final written examinations test assimilated knowledge and understanding and the ability to write succinctly and analytically at short notice.
• Summative assessment is based on two individual projects (4,500 words maximum each) on case studies with discussion of projects.
• The first project counts as 32.5%.
• the second as 32.5%.
• case study analysis in groups 35% of which 20% is for the performance of each group in 8 of the case studies (2.5% per case study) and 15% awarded by the course leader in the light of two debriefings of each groups to assess individual contribution to group performance (7.5% per debriefing).
• Formative assessment takes place on a regular basis and may be regarded an integral part of the day-to-day teaching process.
• Formative feedback is based on students present 16 group case studies at seminars, and each group selects the best 8 of these to be submitted as summative assessment.
• Project plans and abstracts are submitted and feedback given.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Students present 10 group case studies at seminars, and each group selected the best 5 of these to be submitted as summative assessment; at least 2 of these should be from the first term and at least 2 of them from the second term. Students are required to submit project plans and abstracts on which feedback is given.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University