Module FREN3211: MARKETING AND THE MEDIA IN FRANCE

Department: MODERN LANGUAGES AND CULTURES (FRENCH)

FREN3211: MARKETING AND THE MEDIA IN FRANCE

Prerequisites

• French Language 2 (FREN2051) or French Language 2 and Year Abroad (FREN3071) OR an equivalent qualification to the satisfaction of the Chairman/Chairwoman of the Board of Studies in MLAC or his/her representative.

Corequisites

• Modern European Languages, Combined Honours and all Joint and 'with' programmes: French Language 4 (FREN3041). Other: see Chairman/Chairwoman of the Board of Studies in MLAC or his/her representative.

Excluded Combination of Modules

• None.

Aims

• To provide and introduction to the fields of marketing and the media in present-day France and to relevant aspects of the economic and cultural environment.
• to develop linguistic and key work skills relevant to the presentation and analysis of marketing/media material.
• to build on cultural knowledge and linguistic and key skills developed in Year 2 modules and during Year Abroad.

Content

• The main areas of investigation will be: French Economic Environment.
• Marketing and Branding.
• Marketing and Media.
• Marketing, Media and Society.
• Under these heads, specific topics will be chosen from among the following: demographic trends, patterns of consumption, developments in key sectors of the economy, impact of globalisation and new technologies.
• marketing mix, market entry strategies.
• press and poster, TV radio and cinema, 'new' media, sponsorship and other means of promotion.
• ethnic concerns, changes in consumer perceptions.

Learning Outcomes

• Students should develop their knowledge and understanding of terms, concepts and current issues relevant to the fields of marketing and the media in France.

• Students should develop their language skills through discussions, oral presentations, report-writing and detailed written analysis of marketing/media material.

• Skills in using IT resources to locate, analyse and present information from various sources and in working in groups to prepare reports and oral presentations.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module will be taught and assessed in French, maximising opportunities to develop and assess all four key language skills.
• A mode of summative assessment comprising four components has been devised to provide a global assessment of the acquisition of the skills, knowledge and understanding listed in section (b) above.
• Seminars have been chosen as the main mode of teaching and learning to maximise opportunities for research-based learning, for group work and for the development of linguistic and other key skills.
• The course will include a training component on the use of IT as a resource and of PowerPoint as a presentation tool.
• the use of IT and PowerPoint will be assessed in the formative and summative oral presentations and accompanying reports.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

1 group presentation and report; 1 commentary; 1 essay.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University