Module BUSS3131: BUSINESS DECISIONS III: INNOVATION AND ENTREPRENEURSHIP

Department: ECONOMICS FINANCE AND BUSINESS (BUSINESS) [Queen's Campus, Stockton]

BUSS3131: BUSINESS DECISIONS III: INNOVATION AND ENTREPRENEURSHIP

Prerequisites

• Microeconomics for Business (ECOS 2121)

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• To provide students with a knowledge and critical understanding of the creation of new business, innovation process and dynamics of entrepreneurship.
• The module will utilise and extend the analytical tools developed in Business Decisions I and Business Decisions II.

Content

• Part I - Introduction to innovation and entrepreneurship: Setting the context.
• Some preliminary notions on entrepreneurship, innovation and economic growth.
• Lessons from history.
• Part II - Critical models of innovation: Radical and incremental innovation.
• Market-pull and technology-push models of innovation.
• Disruptive and sustaining models of innovation.
• Technological change and the economy: New technology and economic growth.
• Waves of technological change.
• Life cycle models of innovation.
• Sources of innovation and invention.
• Diffusion of innovation.
• The Management of Innovation: Models of new product development.
• Management of knowledge.
• Research and development management.
• Management of risk and portfolio approach to innovation.
• Part III - Theories and evidence of entrepreneurship and entrepreneurial behaviour: The enterprising personality.
• Entrepreneurship as a competence in society.
• Entrepreneurial careers.
• Entrepreneurship as a structural phenomenon.
• Entrepreneurship as creative destruction.
• Entrepreneurship as practice: Comparison of organisational and cultural conditions entrepreneurship.
• Critical analysis of the entrepreneur's role.
• Analysis and comparison of entrepreneurship in different settings.
• Analysis and comparison of the role of entrepreneurs in the development of specific business sectors.
• Entrepreneurship and innovation systems: Entrepreneurship education and socialisation.
• Entrepreneurial networks, stakeholders and capital markets.
• the concept and roles of a Business Plan.
• Life cycles of new enterprises.
• R&D and innovation systems.

Learning Outcomes

• By the end of the module, students are expected:
• to have a good knowledge and critical understanding of innovation and entrepreneurship.
• To apply their knowledge and understanding in the analysis of innovation and entrepreneurship activities in markets in the EU context and elsewhere.

• To have further developed their ability to work on their own and with other in the area of innovation and entrepreneurship
• To have further developed their writing, presentational and analytical skills in the area of innovation and entrepreneurship

• Written communication - writing clearly and concisely, setting down precisely the justification for any statement you make
• Planning and time management through meeting strict deadlines for the submission of summative assignments
• Computer literacy and information retrieval by word-processing assignments, accessing and downloading from the module's entry on DUO teaching material.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Teaching is by lectures, seminars and support for student-centred learning. Learning takes place through attendance at lectures, preparation for and participation in seminars and private study (inlcuding student-centred learning). Formative assessment is by means of 1500 word essay. Summative assessment is by means of an unseen written examination of 1 hour and 30 minutes duration, plus a written assignment of 1500 words.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

One 1500 word essay

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University