Module BUSI4Y215: MANAGING IN THE GLOBAL ENVIRONMENT (EBS)

Department: Economics, Finance and Business (Business)

BUSI4Y215: MANAGING IN THE GLOBAL ENVIRONMENT (EBS)

Tied To

Pre-requisites

Corequisites

Excluded Combinations

Aims

• Acquire and demonstrate a specialist knowledge and understanding of those elements of economic analysis that are relevant for managing in the global economy.
• Develop skills in the application of economic analysis in business decision making and planning.
• Develop a critical understanding of key economic aspects of the global business environment and the impact of changes in that environment at national and international levels.

Content

• Micro foundations for managing in the Global Environment.
• Managing the global expansion of the firm.
• Macro foundations for managing in the Global Environment.
• Scenario Planning (this part of the module is taught in conjunction with the "Managing in the Competitive Environment" module).

Learning Outcomes

• By the end of this module, students will:
• have a specialised knowledge and understanding of: the underlying fundamentals of the market system; the economic nature of the firm; the importance of, and interaction between demand, costs and prices at the level of the firm and the market; the inter-relationship between the competitive environment and business decisions; the macro-economic environment, at national and global level; the internationalisation of firms and multinational activity;
• appreciate the highly complex nature of the economic system within which business operates.

• By the end of this module, students will:
• be able to apply their economic understanding in management decisions in the global context;
• have practised problem solving and analytical skills in the context of managing in the global environment.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading. The written examination will test students' acquisition and articulation of knowledge. The written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

Multiple Choice Self-Assessment Exercises and Group Presentation.