Module BUSI55315: NEW VENTURE CREATION (DL)

Department: Economics, Finance and Business (Business)

BUSI55315: NEW VENTURE CREATION (DL)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• Develop students' understanding of the small business and empathy with the experience of the small business owner.
• Develop students' understanding of the requirements necessary to create new business ventures.
• Develop students' skills for working effectively with small business owner-managers and management teams.

Content

• The Small and Medium Enterprise and the owner-manager.
• New Venture Creation: Generating and evaluating opportunity; Developing a clear and commercially viable business concept; Designing the enterprise; Launching an effective and sustainable enterprise.
• The Policy and Support environment.

Learning Outcomes

• By the end of the module students should:
• have a critical appreciation of the complex processes associated with Small and Medium Enterprise start-up, survival and growth;
• have a critical awareness of the Policy and Support environment for the small business.

• By the end of the module students should:
• be able to identify the critical characteristics of the Small and Medium Enterprise and the owner-manager;
• be able to apply appropriate specialist knowledge and techniques to analysing Small and Medium Enterprise performance and problems.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module is delivered in discrete Units. These are designed to enable the learning outcomes to be achieved through a combination of specially written material, directed reading, reflection through self-assessed assignments and guidance for further reading. Module tutors provide feedback on formative work and are available for individual consultation as necessary (by email, telephone, post or fax).
• The written assignment will test students’ understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

None.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University