Durham University
Programme and Module Handbook

Postgraduate Programme and Module Handbook 2007-2008 (archived)

Module BUSI55415: Enterprising People

Department: Economics, Finance and Business (Business)

BUSI55415: Enterprising People

Type Tied Level 4 Credits 15 Availability Available in 2007/08
Tied to N1KG07
Tied to N1DL07
Tied to N1KG12
Tied to N1DL12
Tied to N1KG14
Tied to N1DL14


  • None


  • None

Excluded Combination of Modules

  • None.


  • This modular unit will allow students to reflect on themselves and the people who work in their organisation. The emphasis will be on understanding the people in the organisation as they are now and see whether they are appropriate to the current needs of the organisation.


  • The content of this module is set with a Medium Enterprise context and covers the following areas:
  • Key elements of Human Resource Management (e.g. the HR Wheel including the 3 phases of recruitment, selection techniques, the induction process, counselling, appraisals, coaching).
  • Business Strategy and Human Resource Management.
  • Leadership and management comparisons of a director or key manager in a Medium Sized Enterprise.
  • Key Steps in Management.
  • Personality types and traits.
  • Learning styles.
  • Management Styles.
  • Emotional Intelligence.
  • Johari's Window and personal openness.
  • Theoretical and Practical approaches to motivation.
  • Effective Delegation.
  • Giving and Receiving Feedback.
  • Communication Skills.

Learning Outcomes

Subject-specific Knowledge:
    Subject-specific Skills:
    • By the end of the module, students should:
    • Evaluate their own approach to management and elicit the best from individuals in teams through the delivery of effective guidance, leadership and appropriate ongoing feedback.
    • Critique their own learning style, personality type and team role.
    • Develop their strengths and weaknesses in the above.
    • Design and effectively implement job adverts to attract the right candidate with the right skills.
    • Review the interview planning processes and candidate selection procedures.
    • Value the diversity that other personal styles bring to the organisation.
    • Appreciate the theoretical models of team building and motivation.
    • Plan the appraisal process and the roles of both appraiser and appraisee.
    • Analyse the key attributes concerning effective teamwork; targets, roles, commitment, leadership and flexibility.
    • Deploy coaching/counselling techniques according to the context, the individual and the circumstances.
    Key Skills:

      Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

      • Lectures and seminars, supported by guided reading, will be used to introduce and explore the key concepts and theories.
      • Established questionnaires will be used to help students identify personality type, learning style and team role. The results will be used to understand themselves and how they can develop, an to value to diversity of others.
      • Role plays, case studies and groups exercises will help them develop their own synthesised models. The assignments and mentor support will then help them adapt and apply these to the specific needs of their own organisation.
      • A formative assignment in the form of a Personal Statement will enable students to think about the reasons for starting this study and identify their own learning objectives.
      • The summative assignment will require the student to analyse the Human Resource practices of their organisation in relation to the models discussed and best practice examples with the Medium Enterprise sector. They will also consider how, what they are, and what they do, impacts on the performance of the people they work with. This assignment allows students to consider the practical application of the subject covered. Progressive completion of the Learning Log allows progress towards achieving learning objectives to be monitored throughout. Together, the Personal Statement and Learning Log provide a framework for reflection that is then incorporated within the final Presentation.

      Teaching Methods and Learning Hours

      Activity Number Frequency Duration Total/Hours
      Lectures 4 In 2 day consecutive sessions (one is residential) 37
      Tutorials 1 Once 5 hours 5
      Mentor visits 1 Once 5 hours 5
      Visit by students to the place of work of one of the other students 1 Once 5 hours 5
      Preparation & Reading 98
      Total 150

      Summative Assessment

      Component: Assignment Component Weighting: 100%
      Element Length / duration Element Weighting Resit Opportunity
      Essay 2,500 words 100%

      Formative Assessment:

      Personal Statement of Learning Objectives of 1,000 words (max). Peer and tutor feedback will be provided at a study skills day

      Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University