Durham University
Programme and Module Handbook

Postgraduate Programme and Module Handbook 2007-2008 (archived)

Module COMP50115: INTERNET BUSINESS AND MARKETING STRUCTURES

Department: Computer Science

COMP50115: INTERNET BUSINESS AND MARKETING STRUCTURES

Type Open Level 4 Credits 15 Availability Available in 2007/08 Module Cap
Tied to

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combination of Modules

  • None.

Aims

  • A key aspect of modern web technology is the support of business process models that are designed to provide the infrastructure for web-based businesses. One extreme is the virtual corporation, which exists as a collection of disparate organisations which come together to fulfil a particular business opportunity. Technologies such as SOAP, UDDI, and websphere are emerging to support this type of activity. The module addresses such business models and the support available by modern state-of-the-art technologies.

Content

  • Publish/acquire service model and modern implementations (UDDI, Websphere etc)
  • Business models: auction/portal/storefront
  • Pricing models, financial infrastructures (smart cards, credit cards, digital currency, micropayments, E-billing)
  • Online trading models
  • Customer relationship management
  • Search engines
  • Advertising mechanisms and payment
  • Legal, ethical and social implications
  • Security (overview)

Learning Outcomes

Subject-specific Knowledge:
  • Specialist knowledge: modern business process models, including financial infrastructures
  • Practical design skills: using software such as UDDI, Websphere to design applications
  • Design integration: integration of at least three seperate technologies
  • The engineering of software systems: the processes involved (especially requirements analysis) in specifying and then designing such applications
Subject-specific Skills:
    Key Skills:

      Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

      • The module comprises 1 week's intensive directed reading and laboratory exercises; 5 days of lectures, tutorials, and reading and two weeks undertaking a major assignment. The overall workload conforms to the standard SLAT requirement of 150 hours equivalent to 15 credits.

      Teaching Methods and Learning Hours

      Activity Number Frequency Duration Total/Hours
      Lectures 10 2 per day in week 2 1 hour 10
      Tutorials 4 weekly 1 hour 4
      Practical 5 daily in week 1 6 hours 30
      Laboratory 10 daily in weeks 3,4 6 hours 60
      Preparation and Reading 46
      Total 150

      Summative Assessment

      Component: Laboratory report Component Weighting: 100%
      Element Length / duration Element Weighting Resit Opportunity
      Laboratory report 100%

      Formative Assessment:

      Staged written feedback of laboratory and practical work by staff/demonstrators. Level of success in practical programming exercises, using written feedback from demonstrators.

      ■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University