Postgraduate Programme and Module Handbook 2007-2008 (archived)
Module COMP50115: INTERNET BUSINESS AND MARKETING STRUCTURES
Department: Computer Science
COMP50115:
INTERNET BUSINESS AND MARKETING STRUCTURES
Type |
Open |
Level |
4 |
Credits |
15 |
Availability |
Available in 2007/08 |
Module Cap |
|
Prerequisites
Corequisites
Excluded Combination of Modules
Aims
- A key aspect of modern web technology is the support of business process models that are designed to provide the infrastructure for web-based businesses. One extreme is the virtual corporation, which exists as a collection of disparate organisations which come together to fulfil a particular business opportunity. Technologies such as SOAP, UDDI, and websphere are emerging to support this type of activity. The module addresses such business models and the support available by modern state-of-the-art technologies.
Content
- Publish/acquire service model and modern implementations (UDDI, Websphere etc)
- Business models: auction/portal/storefront
- Pricing models, financial infrastructures (smart cards, credit cards, digital currency, micropayments, E-billing)
- Online trading models
- Customer relationship management
- Search engines
- Advertising mechanisms and payment
- Legal, ethical and social implications
- Security (overview)
Learning Outcomes
- Specialist knowledge: modern business process models, including financial infrastructures
- Practical design skills: using software such as UDDI, Websphere to design applications
- Design integration: integration of at least three seperate technologies
- The engineering of software systems: the processes involved (especially requirements analysis) in specifying and then designing such applications
Modes of Teaching, Learning and Assessment and how these contribute to
the learning outcomes of the module
- The module comprises 1 week's intensive directed reading and laboratory exercises; 5 days of lectures, tutorials, and reading and two weeks undertaking a major assignment. The overall workload conforms to the standard SLAT requirement of 150 hours equivalent to 15 credits.
Teaching Methods and Learning Hours
Activity |
Number |
Frequency |
Duration |
Total/Hours |
|
Lectures |
10 |
2 per day in week 2 |
1 hour |
10 |
Tutorials |
4 |
weekly |
1 hour |
4 |
Practical |
5 |
daily in week 1 |
6 hours |
30 |
Laboratory |
10 |
daily in weeks 3,4 |
6 hours |
60 |
Preparation and Reading |
|
|
|
46 |
Total |
|
|
|
150 |
Summative Assessment
Component: Laboratory report |
Component Weighting: 100% |
Element |
Length / duration |
Element Weighting |
Resit Opportunity |
Laboratory report |
|
100% |
|
Staged written feedback of laboratory and practical work by staff/demonstrators. Level of success in practical programming exercises, using written feedback from demonstrators.
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University