This is an archived handbook for a previous year. The current undergraduate and postgraduate handbooks can be viewed using the links above.
Postgraduate Handbook 2007-2008 (archived)
Module COMP50115: INTERNET BUSINESS AND MARKETING STRUCTURES
Department: Computer Science
COMP50115: INTERNET BUSINESS AND MARKETING STRUCTURES
| Type | Level | Credits | Availability | Module Cap | Location |
|---|---|---|---|---|---|
| Open | 4 | 15 | Available in 2007/2008 | Durham |
Pre-requisites
- None.
Corequisites
- None.
Excluded Combinations
- None.
Aims
- A key aspect of modern web technology is the support of business process models that are designed to provide the infrastructure for web-based businesses. One extreme is the virtual corporation, which exists as a collection of disparate organisations which come together to fulfil a particular business opportunity. Technologies such as SOAP, UDDI, and websphere are emerging to support this type of activity. The module addresses such business models and the support available by modern state-of-the-art technologies.
Content
- Publish/acquire service model and modern implementations (UDDI, Websphere etc)
- Business models: auction/portal/storefront
- Pricing models, financial infrastructures (smart cards, credit cards, digital currency, micropayments, E-billing)
- Online trading models
- Customer relationship management
- Search engines
- Advertising mechanisms and payment
- Legal, ethical and social implications
- Security (overview)
Learning Outcomes
Subject-specific Knowledge
- Specialist knowledge: modern business process models, including financial infrastructures
- Practical design skills: using software such as UDDI, Websphere to design applications
- Design integration: integration of at least three seperate technologies
- The engineering of software systems: the processes involved (especially requirements analysis) in specifying and then designing such applications
Subject-specific Skills
Key Skills
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- The module comprises 1 week's intensive directed reading and laboratory exercises; 5 days of lectures, tutorials, and reading and two weeks undertaking a major assignment. The overall workload conforms to the standard SLAT requirement of 150 hours equivalent to 15 credits.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total Hours | Attendance Monitored |
|---|---|---|---|---|---|
| Lectures | 10 | 2 per day in week 2 | 1 hour | 10 | |
| Tutorials | 4 | weekly | 1 hour | 4 | |
| Practical | 5 | daily in week 1 | 6 hours | 30 | |
| Laboratory | 10 | daily in weeks 3,4 | 6 hours | 60 | |
| Preparation and Reading | 46 | ||||
| Total | 150 |
Summative Assessment
| Component | Component Weighting | Element | Length/Duration | Element Weighting | Resit Opportunity |
|---|---|---|---|---|---|
| Laboratory report | 100% | Laboratory report | 100% |
Formative Assessment
Staged written feedback of laboratory and practical work by staff/demonstrators. Level of success in practical programming exercises, using written feedback from demonstrators.
Students who do not attend monitored activities shown under Teaching Methods
and Learning Hours, or who fail to complete the summative or formative
assessment(s) specified above, may be subject to the Academic Progress
procedures defined in the University's General Regulation V, and may be
required to leave the University.