Durham University
Programme and Module Handbook

Undergraduate Programme and Module Handbook 2007-2008 (archived)

Module FREN3211: MARKETING AND THE MEDIA IN FRANCE

Department: Modern Language and Cultures (French)

FREN3211: MARKETING AND THE MEDIA IN FRANCE

Type Open Level 3 Credits 20 Availability Available in 2007/08 Module Cap 30 Location Durham

Prerequisites

  • French Language 2 (FREN2051) or French Language 2 and Year Abroad (FREN3071) OR an equivalent qualification to the satisfaction of the Chairman/Chairwoman of the Board of Studies in MLAC or his/her representative.

Corequisites

  • Modern European Languages, Combined Honours and all Joint and 'with' programmes: French Language 4 (FREN3041). Other: see Chairman/Chairwoman of the Board of Studies in MLAC or his/her representative.

Excluded Combination of Modules

  • None.

Aims

  • To provide and introduction to the fields of marketing and the media in present-day France and to relevant aspects of the economic and cultural environment.
  • to develop linguistic and key work skills relevant to the presentation and analysis of marketing/media material.
  • to build on cultural knowledge and linguistic and key skills developed in Year 2 modules and during Year Abroad.

Content

  • Term 1: aspects of marketing (market research, the marketing mix and branding); term 2: advertising media (press, outdoor advertising, TV, radio, cinema and Internet) and other marketing activities such as PR, sponsorship, direct marketing and sales promotion. Student presentations and seminar work on case studies will introduce relevant aspects of the French economic environment such as: developments in consumer opinion and patterns of consumption, developments in key sectors, the impact of globalisation and new technologies.

Learning Outcomes

Subject-specific Knowledge:
  • Students should develop their knowledge and understanding of terms, concepts and current issues relevant to the fields of marketing and the media in France.
Subject-specific Skills:
  • Students should develop their language skills through discussions, oral presentations, report-writing and detailed written analysis of marketing/media material.
Key Skills:
  • Skills in using IT resources to locate, analyse and present information from various sources and in working in groups to prepare reports and oral presentations.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module will be taught and assessed in French, maximising opportunities to develop and assess all four key language skills.
  • A mode of summative assessment comprising four components has been devised to provide a global assessment of the acquisition of the skills, knowledge and understanding listed in section (b) above.
  • Seminars have been chosen as the main mode of teaching and learning to maximise opportunities for research-based learning, for group work and for the development of linguistic and other key skills.
  • The course will include a training component on the use of IT as a resource and of PowerPoint as a presentation tool.
  • the use of IT and PowerPoint will be assessed in the formative and summative oral presentations and accompanying reports.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Tutorials 2 1 Per Term 1 Hour 2
Seminars 30 1 Per Week and Fortnightly 1 Hour 30
Preparation and Reading 168
Total 200

Summative Assessment

Component: Group Report Component Weighting: 10%
Element Length / duration Element Weighting Resit Opportunity
Group Report 1000 words 100%
Component: Essay Component Weighting: 10%
Element Length / duration Element Weighting Resit Opportunity
Essay 1000 words 100%
Component: Presentation and Group Report Component Weighting: 40%
Element Length / duration Element Weighting Resit Opportunity
Group Report 2000 words 50%
Presentation 50%
Component: Examination Component Weighting: 40%
Element Length / duration Element Weighting Resit Opportunity
Examination 2 hours 100%

Formative Assessment:

None


Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University