Module FREN3211: MARKETING AND THE MEDIA IN FRANCE

Department: Modern Language and Cultures (French)

FREN3211: MARKETING AND THE MEDIA IN FRANCE

Prerequisites

• French Language 2 (FREN2051) OR an equivalent qualification to the satisfaction of the Chairman/Chairwoman of the Board of Studies in MLAC or his/her representative.

Corequisites

• Modern Languages, Combined Honours and all Joint and 'with' programmes: French Language 4 (FREN3041) or French Language 4 following Year Abroad (FREN3351). Other: see Chairman/Chairwoman of the Board of Studies in MLAC or his/her representative

Excluded Combination of Modules

• None.

Aims

• To provide and introduction to the fields of marketing and the media in present-day France and to relevant aspects of the economic and cultural environment.
• to develop linguistic and key work skills relevant to the presentation and analysis of marketing/media material.
• to build on cultural knowledge and linguistic and key skills developed in Year 2 modules and during Year Abroad.

Content

• Term 1: aspects of marketing (market research, the marketing mix and branding); term 2: advertising media (press, outdoor advertising, TV, radio, cinema and Internet) and other marketing activities such as PR, sponsorship, direct marketing and sales promotion. Student presentations and seminar work on case studies will introduce relevant aspects of the French economic environment such as: developments in consumer opinion and patterns of consumption, developments in key sectors, the impact of globalisation and new technologies.

Learning Outcomes

• Students should develop their knowledge and understanding of terms, concepts and current issues relevant to the fields of marketing and the media in France.

• Students should develop their language skills through discussions, oral presentations, report-writing and detailed written analysis of marketing/media material.

• Extended development of general written and oral communication skills.
• The ability to discuss topical or general issues with a high degree of fluency.
• An extended ability to gather, process and evaluate critically information and evidence from a variety of paper, audiovisual and electronic sources.
• An extended ability to read complex and multivalent texts with intellectual nuance, and a sensitivity to context and genre.
• The ability to identify, describe and analyse problems and to devise appropriate strategies for their resolution.
• The ability to work effectively as part of a team.
• The ability to use ICT effectively as a means of communication and as an aid to learning.
• The ability to work independently.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module will be taught and assessed in French, maximising opportunities to develop and assess all four key language skills.
• A mode of summative assessment comprising four components has been devised to provide a global assessment of the acquisition of the skills, knowledge and understanding listed in section (b) above.
• Seminars have been chosen as the main mode of teaching and learning to maximise opportunities for research-based learning, for group work and for the development of linguistic and other key skills.
• The course will include a training component on the use of IT as a resource and of PowerPoint as a presentation tool.
• the use of IT and PowerPoint will be assessed in the formative and summative oral presentations and accompanying reports.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

None

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University