Durham University
Programme and Module Handbook

Postgraduate Programme and Module Handbook 2011-2012 (archived)

Module BUSI43P15: Event Management (Blended Learning)

Department: Business School (Business)

BUSI43P15: Event Management (Blended Learning)

Type Tied Level 4 Credits 15 Availability Available in 2011/12 Module Cap None.
Tied to
Tied to


  • None.


  • None.

Excluded Combination of Modules

  • Event Management (Block Taught)


  • To enable students to develop an interdisciplinary conceptual understanding of the nature and scope of the event management industry and its contribution to the economy
  • To give students a critical appreciation of the role, function, skills, competences and personal characteristics of a successful Event Manager
  • To equip students with the specialist knowledge and skills needed to formulate and implement a comprehensive strategic event management plan


  • The event management industry – scope and characteristics
  • Principles of event planning
  • Working with clients
  • Venue selection and risk evaluation
  • Budgeting
  • Managing supplier relationships
  • Event management logistics
  • Events marketing
  • The event implementation cycle
  • The Strategic Event Plan – design, implementation, management and evaluation

Learning Outcomes

Subject-specific Knowledge:
  • On completion of the module students should have an advanced knowledge and critical understanding of:
  • The scope of the event management industry;
  • The skills, competences and characteristics of the successful event manager;
  • Current academic and practitioner perspectives on events management.
Subject-specific Skills:
  • On completion of the module students should:
  • Be able to apply a range of event planning techniques;
  • Be able to undertake price modelling in the context of event management;
  • Be able to formulate and monitor an event management budget;
  • Be able to apply selected risk evaluation tools in the context of event management;
  • Have acquired a range of supplier and client management techniques/skills.
Key Skills:
  • Effective written communication skills
  • Planning, organising and time management skills
  • Problem solving and analytical skills
  • The ability to use initiative
  • Advanced skills in the interpretation of data
  • Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module is delivered via blended learning and in the form of discrete Study Units. These are designed to enable the learning outcomes to be achieved through a combination of specially written material, directed reading, reflection through self-assessed assignments and guidance for further reading. Extensive use of learning technologies is also employed to reinforce learning, including online seminars. Module tutors provide feedback on formative work and are available for individual consultation as necessary (by email, telephone, post, fax and video-conferencing).
  • The summative assessment of the module, a written report based on the development of a strategic event plan, is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Blended-learning Study Units (a combination of specially written materials, directed reading, self-assessed assignments, e-learning resources, and guidance for further reading) 9 150
Total 150

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Individual written report, based on the development of a strategic event plan 2,500 words maximum 100% Same

Formative Assessment:

Virtual team-based discussions and case-study exercises, delivered via DUO.

Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University