Module BUSI5E015: E-COMMERCE

Department: Business School (Business)

BUSI5E015: E-COMMERCE

Tied To

• N1KE12: Business and Management (HBOS) (see Postgraduate Handbook 2010-2011 for details)
• N2KE12: Business and Management (Consortium) (see Postgraduate Handbook 2010-2011 for details)
• N2KF12: Business and Management (Vertex) (see Postgraduate Handbook 2010-2011 for details)

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To provide students with the opportunity to study key topics in E-commerce at an advanced level.

Content

• Historical Overview of E-Commerce
• Technologies and infrastructures
• Legal and regulatory issues
• Models of Competitive Environments
• The Strategic Environment for E-business
• Business to business e-commerce
• Building and managing websites

Learning Outcomes

• By the end of the module, students should:
• Be familiar with the language and technology of E-commerce;
• Understand the critical elements of managing E-commerce in a competitive environment;
• Have a critical appreciation of the contribution of E-commerce to business success;
• Have a critical appreciation of the theoretical constructs surrounding e-commerce applications;
• Be aware of how e-commerce can be linked to other organisational issues;
• Have a critical awareness of the regulatory and legal issues that surround E-commerce;
• Understand the specification process for E-commerce procurement.

• By the end of the module, students should:
• Be able to apply relevant theory in order to identify appropriate solutions;
• Be able to articulate the business case for e-commerce;
• Be able to source e-commerce information.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The learning outcomes will be met through a combination of lectures, facilitated discussion sessions, small group and individual case study analysis, and guided reading.
• Assessment of this module is by summative assignment, designed to: test the acquisition and articulation of knowledge; test conceptual understanding and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

Feedback on group and individual activities undertaken during contact hours. Feedback on learning set reflections and action points related to this module.