Module BUSI5E515: ORGANISATIONAL COMMUNICATION

Department: Business School (Business)

BUSI5E515: ORGANISATIONAL COMMUNICATION

Tied To

• N1KE12: Business and Management (HBOS) (see Postgraduate Handbook 2010-2011 for details)
• N2KE12: Business and Management (Consortium) (see Postgraduate Handbook 2010-2011 for details)
• N2KF12: Business and Management (Vertex) (see Postgraduate Handbook 2010-2011 for details)

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To provide students with the opportunity to study key topics in organisational communication at an advanced level.

Content

• History of organisational communication; propaganda and persuasion; corporate identity and image; organising communication; reputation management; conceptual tools of communication; reputation management; conceptual tools of communication systems, social marketing, multi-step flow and network approaches; internal communication; leadership and communication; public relations; crisis management; other stakeholders - community etc; personal communication styles and competency.

Learning Outcomes

• By the end of this module, student should have a critical appreciation of:
• how the key concepts and models underpinning organisational communication can be related to real situations;
• the relevance of history of corporate communications to current practice;
• the various communication infrastructures within organisations;
• how communication is linked to other organisational issues;
• the challenges of communicating in a crisis;
• their own communications styles.

• By the end of this module, student should be able to:
• analyse the concepts and models underpinning organisational communication;
• apply a variety of communication tools and techniques in different stakeholder contexts;
• analyse the respective roles of identity, image and reputation in organisational life.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The learning outcomes will be met through a combination of lectures, facilitated discussion sessions, group work and guided reading. Extensive use will be made of case studies. All sessions have a high participation element, and an emphasis on action-learning.
• Assessment of this module is by summative assignment, designed to: test the acquisition and articulation of knowledge; test conceptual understanding and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

Feedback on group and individual activities undertaken during contact hours. Feedback on learning set reflections and action points related to this module.