Undergraduate Programme and Module Handbook 2011-2012 (archived)
Module BUSS2161: BUSINESS STRATEGY
Department: Business School (Business) [Queen's Campus, Stockton]
BUSS2161: BUSINESS STRATEGY
| Type | Tied | Level | 2 | Credits | 20 | Availability | Available in 2011/12 | Module Cap | None. | Location | Queen's Campus Stockton |
|---|
| Tied to | BSc Accounting |
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Prerequisites
- Business and Finance
Corequisites
- None.
Excluded Combination of Modules
- None.
Aims
- To provide students with an understanding of how businesses develop and implement strategy.
Content
- Strategic analysis
- Strategic choice
- Implementation and monitoring of strategy
Learning Outcomes
Subject-specific Knowledge:
- identify and analyse the consequences of a business’s current objectives, market position and direction
Subject-specific Skills:
- evaluate the likely consequences of strategic choices and recommend strategies to meet the objectives of a business
- develop a business plan to achieve a business’s strategic objectives, recommend an appropriate organisational structure and explain the process of effective change management.
Key Skills:
- have developed the ability to think critically and creatively
- be able to communicate effectively through written materials and visual aids
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- Learning will be based on knowledge transfer from lectures, seminars and personal study. Investigation of cases and real world organizations, in seminars, will encourage students to develop awareness of cultural differences and apply this to the development of their skills in managing themselves and others in such contexts.
- Seminar activities and discussions aim to deliver the appropriate practical skills for the main concepts and principles of business decisions.
- The formative assessment will require students to demonstrate their understanding of business strategies and concepts of management choice, thus preparing them for the summative assessment.
- The examination will test students’ understanding of the main strategic concepts addressed in the module.
- The summative assignment will further test this understanding, and related skills, by requiring a critical review of different strategic choices based on an analysis of market opportunities and threats from one side and business strengths and weaknesses from the other side.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total/Hours | |
|---|---|---|---|---|---|
| Lectures | 10 | 4 per week | 2 hours | 20 | |
| Seminars | 4 | Weekly | 2 hours | 8 | |
| Critical Discussions | 1 | Annual | 2 hours | 2 | |
| Preparation and Reading | 170 | ||||
| Total | 200 |
Summative Assessment
| Component: Assignment | Component Weighting: 40% | ||
|---|---|---|---|
| Element | Length / duration | Element Weighting | Resit Opportunity |
| Individual assignment based on critical review | 2500 words | 100% | |
| Component: Examination | Component Weighting: 60% | ||
| Element | Length / duration | Element Weighting | Resit Opportunity |
| Written examination | 2 hour 30 minutes | 100% | |
Formative Assessment:
On line assessment via DUO.
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University