Undergraduate Programme and Module Handbook 2011-2012 (archived)

Module MUSI3191: ADMINISTRATION OF THE ARTS

Department: Music

MUSI3191: ADMINISTRATION OF THE ARTS

Type	Open	Level	3	Credits	20	Availability	Available in 2011/12	Module Cap	None.	Location	Durham

Prerequisites

A-Level Music

Corequisites

None.

Excluded Combination of Modules

None.

Aims

To provide an introduction to the theory and practice of administration in the performing arts, with a primary focus on the management skills required to run arts organisations in both the commercial and the subsidised sectors.

Content

Students will study the theory and practice of the following: (1)The relationship between artist and government, in particular the role of the latter in regulating and subsidising artistic activities, both amateur and professional.
(2) The development of arts administration as a key agency in the production and promotion of the arts.
(3) The financial and managerial skills required of an arts administrator today in servicing the needs of arts organisations both big and small.
(4) The role of the Arts Council, Regional Arts Boards, Local Authorities and business sponsorship in the promotion of the arts.

Learning Outcomes

Subject-specific Knowledge:

Students will acquire a basic training in the following key areas of arts and administration.
(i) financial budgeting and management.
(ii) publicity and marketing.
(iii) artistic planning and the staging of venue based events.
(iv) the operational role of primary funding agencies.
The acquisition of these arts and music-specific administrative skills will provide a foundation for further professional training in arts management, with the view to a possible career in this area.

Subject-specific Skills:

Students will be able to demonstrate an awareness of the priniciples and practice of administration in the arts, including an ability to engage with the practicalities of planning and staging artistic events, taking into account appropriate artistic, legal and financial considerations.

Key Skills:

Students will be able to demonstrate an awareness of the skills required in effective communication, teamwork, negotiation, organisation and decision-making.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

The lectures provide the primary means of delivering the key concepts that theory and practice of arts administration.
The tutorials provide an opportunity for interactive feedback on formative work and the discussion of context-specific issues.
The fieldwork component allows students directly to engage with the promotion of arts events in a suitably critical and reflective manner.

Teaching Methods and Learning Hours

Activity	Number	Frequency	Duration	Total/Hours
Fieldwork	2	Term 1	3 hours	6


Lectures	19	Weekly terms 1 & 2	1 hour	19	■
Tutorials	5	Two in terms 1& 2. One in term 3	1 hour	5	■
Preparation and Reading				170
Total				200

Summative Assessment

Component: Critical assessment		Component Weighting: 30%
Element	Length / duration	Element Weighting	Resit Opportunity
Critical assessment	2000 words	100%
Component: Project		Component Weighting: 70%
Element	Length / duration	Element Weighting	Resit Opportunity
Project on aspects of arts management		100%

Formative Assessment:

2 written mini-projects (one in the first term, one in the second) on aspects of Arts Management

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University