Module BUSI44K15: Global Retailing (Block Taught)

Department: Business School (Business)

BUSI44K15: Global Retailing (Block Taught)

Tied To

• : (programme not found)

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To engage in a critical analysis of the strategies and characteristics of successful retailers operating at a global level
• To develop an understanding of, and ability to critically examine, the strategic and operational dimensions of retail management and their associated global supply chains
• To equip students with an advanced conceptual and practical knowledge of the opportunities, challenges and potential futures faced by the retail industry in the global economy

Content

• The evolution of global retailing — macro and micro perspectives
• Global competition and retailing across borders
• Strategic location management
• Retail business models
• Managing global supply chains
• Customer-centricity and competitive advantage
• Retail management in an international context — local and global tensions
• Brands, labels and the retail marketing mix
• Retail formats and the multichannel business model
• Retail futures — opportunities, challenges and prospects
• Sustainable Retailing — Zero waste targets, ethical supply chains, carbon reduction, etc
• Consumer power and retail strategy — foods scares, fair trade initiatives, boycotting, etc.

Learning Outcomes

• By the end of the module students should:
• have a critical understanding of the nature, form and structure of retailing and its significance within the global economy;
• have a grounded understanding of strategic and operational dimensions of retail management;
• have a critical appreciation of the key drivers of competitive advantage within a global retailing context.

• By the end of the module students should:
• be able to examine and critically evaluate retail performance and trends;
• be able to develop an appropriate retail management strategy;
• be able to critically evaluate the key drivers of competitive advantage within the global retailing sector.

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material.
• The summative written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

Students will receive feedback on their contributions in class.