Module BUSI55E15: STRATEGIC AWARENESS

Department: Business School (Business)

BUSI55E15: STRATEGIC AWARENESS

Tied To

• N1KE12: Business and Management (HBOS) (see Postgraduate Handbook 2010-2011 for details)
• N2KE12: Business and Management (Consortium) (see Postgraduate Handbook 2010-2011 for details)
• N2KF12: Business and Management (Vertex) (see Postgraduate Handbook 2010-2011 for details)

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To provide students with the opportunity to study key topics relating to management strategy at an advanced level.

Content

• definitions of strategy;
• evolution of strategy, strategic thinking, development, implementation, management thinking;
• corporate, business and operating strategy;
• generic strategy approaches;
• Port, Mintzberg, Ohmae, Kay, Quinn, BCG, Pascale, Tichy, Hamel and Prahalad (industry/market strategies through competency-based strategy approaches);
• vision, mission, leadership;
• strategic flexibility, structure, systems, culture and strategy;
• situational analysis - PEEST, stakeholder analysis, the operating environment, markets and customer analysis;
• competitive positioning;
• capability and resource;
• EFQM, Balanced Scorecard;
• strategic planning and implementation;
• strategy comparisons between industries;
• building a customer centred organisation;
• customer relationship management;
• Business Performance Measurement;
• the future of strategy;
• strategic flexibility.

Learning Outcomes

• By the end of the module, students should:
• Have developed a critical understanding of strategic concepts and approaches
• Have a critical appreciation of the relationship between strategy and other business/management disciplines
• Have a critical appreciation of the various elements of strategic awareness and analysis

• By the end of the module, students should:
• Be able to apply selected tools and techniques of strategic planning

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The learning outcomes will be met through a combination of lectures, seminars, facilitated discussion sessions and guided reading. Extensive use will be made of case studies and business simulations. All sessions have a high participation element, and an emphasis on action-learning.
• Assessment of this module is by summative assignment, designed to: test the acquisition and articulation of knowledge; test conceptual understanding and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

Feedback on group and individual activities undertaken during contact hours. Feedback on learning set reflections and action points related to this module.