This is an archived handbook for a previous year. The current undergraduate and postgraduate handbooks can be viewed using the links above.
Postgraduate Handbook 2012-2013 (archived)
Module BUSI5F615: STRATEGIC ISSUES IN INTERNATIONAL TOURISM MANAGEMENT (CARIBBEAN)
Department: Business School (Business)
BUSI5F615: STRATEGIC ISSUES IN INTERNATIONAL TOURISM MANAGEMENT (CARIBBEAN)
| Type | Level | Credits | Availability | Module Cap | Location |
|---|---|---|---|---|---|
| Tied | 4 | 15 | Available in 2012/2013 | Durham |
Tied To
- N1KA17: Business Administration [Caribbean] (see Postgraduate Handbook 2011-2012 for details)
- N1KJ17: (programme not found)
Pre-requisites
- None.
Corequisites
- None.
Excluded Combinations
- None.
Aims
- To provide relevant knowledge and skills for managers in companies and public sector organisations with a stake in the tourism sector.
Content
- Introduction: tourism industry and systems; why travel - tourist motivation and consumer behaviour.
- Tourism demand: international flows and trends - understanding the statistics; new markets and competitors; seasonality, causes, consequences and solutions.
- Tourist destinations and sustainability: tourism impacts: economic, environmental, socio-cultural; sustainable tourism concepts, conflicts and policies.
- The travel sector: competitive strategies, price wars, low cost airlines; mergers and vertical integration; the small country/small business response.
- Tourism marketing: Understanding the consumer; Market segmentation and positioning for destinations and companies; Branding - does it work?
- Conclusions: Tourism futures; Impact of information technology.
Learning Outcomes
Subject-specific Knowledge
- Upon successful completion of the module, the students will:
- have an up-to-date and in-depth knowledge of the structure, trends and strategic issues in international tourism.
Subject-specific Skills
- Upon successful completion of the module, the students will:
- have developed specialist skills in international tourism management planning, marketing and negotiation;
- be able to source and critically analyse essential data for tourism management.
Key Skills
- Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading. The written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total Hours | Attendance Monitored |
|---|---|---|---|---|---|
| Workshops (a combination of lectures, groupwork, case studies and discussion) | 28 | Yes | |||
| Preparation and Reading | 122 | ||||
| Total | 150 |
Summative Assessment
| Component | Component Weighting | Element | Length/Duration | Element Weighting | Resit Opportunity |
|---|---|---|---|---|---|
| Written Assignment | 100% | Written Assignment | 4,000 words maximum | 100% |
Formative Assessment
Students receive feedback on their contributions to the workshops.
Students who do not attend monitored activities shown under Teaching Methods
and Learning Hours, or who fail to complete the summative or formative
assessment(s) specified above, may be subject to the Academic Progress
procedures defined in the University's General Regulation V, and may be
required to leave the University.