Postgraduate Programme and Module Handbook 2012-2013 (archived)
Module COMP50115: INTERNET BUSINESS AND MARKETING STRUCTURES
Department: Computer Science
COMP50115:
INTERNET BUSINESS AND MARKETING STRUCTURES
| Type |
Open |
Level |
4 |
Credits |
15 |
Availability |
Available in 2012/13 |
Prerequisites
Corequisites
Excluded Combination of Modules
Aims
- The IBMS module introduces e-Business, e-Commerce and their relevances to businesses and consumers with the use of modern Internet technologies. It focuses on three spectrums of e-Business, namely, Management, Strategy and Technologies.
Content
- Introduction to e-Business, e-Commerce, and infrastructures
- Technologies that support e-Business (Web Services; Portals; Content Management)
- Software Engineering for e-Business (Data and data formats; Database transactions; Security for communication and authentication of data contents; Communication protocols)
- E-business models and applications (e-Supply Chain; e-Billing and e-Payment; Customer Relationship Management (CRM); e-Marketing and Advertising)
Learning Outcomes
- Understanding trends and models of e-Business, and a broad spectrum of technologies that support e-Business development and integration.
- Able to implement a realistic e-Business integration scenario using a modern Web services technology and Java.
- Help to develop strategic thinking.
- Confident use of technologies and tools.
Modes of Teaching, Learning and Assessment and how these contribute to
the learning outcomes of the module
- The module comprises two weeks of lectures, directed reading and laboratory exercises; and reading and two weeks undertaking a major assignment. The overall workload conforms to the standard SLAT requirement of 150 hours equivalent to 15 credits.
Teaching Methods and Learning Hours
| Activity |
Number |
Frequency |
Duration |
Total/Hours |
|
| Lectures |
6 |
3 per week in weeks 1 and 2 |
2 hours |
12 |
■ |
| Tutorials |
4 |
various times over whole module |
2 hours |
8 |
■ |
| Preparation and Reading |
|
|
|
130 |
|
| Total |
|
|
|
150 |
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Summative Assessment
| Component: Laboratory report |
Component Weighting: 100% |
| Element |
Length / duration |
Element Weighting |
Resit Opportunity |
| Coursework |
2500 words |
100% |
|
Staged written feedback of laboratory and practical work and/or formative exercises.
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University
