Undergraduate Programme and Module Handbook 2015-2016 (archived)
Module BUSS2161: BUSINESS STRATEGY
Department: Business School (Business) [Queen's Campus, Stockton]
BUSS2161: BUSINESS STRATEGY
| Type | Tied | Level | 2 | Credits | 20 | Availability | Available in 2015/16 | Module Cap | Location | Queen's Campus Stockton |
|---|
| Tied to | N400 |
|---|
Prerequisites
- Business and Finance
Corequisites
- None.
Excluded Combination of Modules
- None.
Aims
- To provide students with an understanding of how businesses develop and implement strategy.
Content
- Strategic analysis of a business’s current objectives, market position and direction
- Strategic choice available to a business
- How businesses choose between competing strategies
- Implementation and monitoring of strategies and strategic performance
Learning Outcomes
Subject-specific Knowledge:
- Be able to identify and analyse the consequences of a business’s current objectives, market position and direction
- Have an awareness of the strategic choices available to a business
- Have knowledge of appropriate methods of implementing strategies, and the ways in which management information can be used to measure and monitor strategic performance
Subject-specific Skills:
- Be able to analyse, for a given situation, the external factors which may impact upon a business’s performance and position
- Be able to evaluate the likely consequences of strategic choices and recommend strategies to meet the objectives of a business
- Be able to develop a business plan to achieve a business’s strategic objectives, recommend an appropriate organisational structure and explain the process of effective change management.
Key Skills:
- be able to show critical thinking and creativity.
- be able to communicate effectively through written materials and visual aids.
- be able to apply strategic evaluation skills
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- Learning will be based on knowledge transfer from lectures, seminars and personal study; investigation of cases and real world organisations will encourage students to develop awareness of cultural differences and apply these to development of their skills in managing themselves and others in such contexts.
- Classroom activities and independent study will develop students' knowledge of business strategies and choices and their skills of strategic evaluation.
- The examination will test students' understanding of the main strategic concepts and choices and their skills of planning and evaluation.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total/Hours | |
|---|---|---|---|---|---|
| Classes (Note: this module is delivered by an approved external provider. A range of learning and teaching methods will be used as appropriate to the subject-matter and learning outcomes.) | 49 hours in total | ||||
| Independent study, including preparation for summative and formative assessment | 151 | ||||
| Total | 200 |
Summative Assessment
| Component: Examination | Component Weighting: 100% | ||
|---|---|---|---|
| Element | Length / duration | Element Weighting | Resit Opportunity |
| Written examination | 2 hour 30 minutes | 100% | Same |
Formative Assessment:
Mock exam
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University