Module BUSS1131: THE CHANGING WORLD OF BUSINESS

Department: Business School (Business) [Queen's Campus, Stockton]

BUSS1131: THE CHANGING WORLD OF BUSINESS

Tied To

• N201: Business and Management
• N202: Business and Management (with placement year) (see Undergraduate Handbook 2012-2013 for details)
• N500: Masters in Marketing
• N501: Marketing
• N502: Marketing (with placement year) (see Undergraduate Handbook 2012-2013 for details)
• NN12: Masters in Business and Management

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To provide an introduction to the context of business, including broad approaches to understanding the variety of such contexts. Students are encouraged to apply these concepts to a range of cases and issues including their own experience through learning from lectures, seminars and investigative projects.
• To address analytical and collaborative mindsets.
• To encourage students to develop a global perspective.

Content

• Nature and types of business and other organisations
• The global competitive environment
• The international economic environment
• The technological environment
• The cultural, demographic and social environment
• The ecological environment
• The international political environment
• The legal environment
• The challenge of globalisation
• Firm resources
• The public and not-for—profit sector
• Stakeholder analysis
• Entrepreneurialism
• Internationalisation

Learning Outcomes

• Be able to evaluate and analyse the range of environments within which international business currently operates.
• Be aware of the dynamic nature of business contexts, evaluating potential changes within defined time frames.
• Be aware of the impact on businesses, organisations and institutions of their near and far environments and ways of managing this interaction.

• Be able to propose ways in which business and other organisations may seek to take account of their operational environment.
• Develop techniques to analyse the business environment

• Written and oral communication
• Cross-cultural communication skills
• Skills of enquiry and explanation
• Collaborative team working skills
• Computer Literacy

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning takes place through attendance at lectures, preparation for and participation in seminar classes, collaborative group work, assessment preparation and through private study. Seminar preparation and activity will require students to refer to relevant academic and other sources, to obtain publicly available data and information and apply these to business issues often in the form of case studies.
• Formative assessment is by means of a formative essay in term 1 and through a series of short group case study reports in term 2.
• Summative assessment is by means of an essay and a seen case study examination, demonstrating knowledge and understanding and the ability to apply concepts to specific business contexts.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

The formative assessment will comprise a 1000 word essay on the subject of a current business issue.