Module BUSS3301: EAST ASIAN BUSINESS

Department: Business School (Business) [Queen's Campus, Stockton]

BUSS3301: EAST ASIAN BUSINESS

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• The aim of the module is to enable students to build up knowledge of real-world business and management dynamics within the East Asia region. The module will prepare students for working and doing business in the region and is based upon in-depth analysis of different national and business management systems from an inter-disciplinary perspective.

Content

• Broad economic explanations for East Asia growth, understanding competing paradigms of development, as well as the nature of economic crisis within the region.
• Introduction to the theory of business groups, the dominant form of business organization in East Asia.
• Analysis of the Japanese, Chinese and Korean business contexts, including study of cultural similarities and differences, and business groups and inward and outward FDI.
• An appreciation of emerging issues, latest developments and special situations within the East Asia region and what these mean for today’s real-world business management.

Learning Outcomes

• By the end of the module, students should be able to:
• to identify, conceptualise and articulate their opinions on region-wide economic and business trends/issues
• to appreciate the dynamics of leading, individual East Asian "business systems" and their management
• to translate that regional/national knowledge into more detailed implications for organisations and management in both East and West

• Model macro/micro level development
• Appreciate emerging strategic management issues
• Develop appropriate cross-cultural awareness and understanding

• Research and collaborate within a group project
• Take an active role in own learning
• Problem solving and analytical skills
• Review, plan, evaluate and articulate individually and in groups
• Take the initiative and work without supervision
• Written communication - critical analysis, presenting and articulating arguments
• Verbal communication - presenting analysis and articulating arguments in groups

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Teaching is by lectures and seminars. Learning takes place through attendance at lectures, preparation for and participation in seminars, small group project work and private study.
• Formative assessment is by means of a written assignment.
• Summative assessment is by means of a 2500 word written essay, individual class contributions and a small group presentation. The individual contribution to case discussions in seminars will be assessed over the course of 8 out of the 10 seminars. The group project will be to develop and deliver a presentation on an East Asian management topic, this will be assessed in one of the Term 2 seminars by a 15 minute presentation including Q&A.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

500 word op-ed piece based on a current 'hot topic' in the region.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University