Durham University
Programme and Module Handbook

Undergraduate Programme and Module Handbook 2017-2018 (archived)


Department: Business School (Business)


Type Tied Level 2 Credits 20 Availability Available in 2017/18 Module Cap Location Durham
Tied to N201
Tied to N203
Tied to N207
Tied to NN12
Tied to N205
Tied to N208


  • Analysis, Research and Business Skills I


  • None.

Excluded Combination of Modules

  • None.


  • to develop further students' abilities to communicate, to work individually and to work with others to achieve goals.
  • to extend students' abilities to use tools and techniques of investigation, analysis and research in the context of business with particular emphasis on quantitative approaches.
  • to provide opportunities to acquire and develop intermediate level skills in the practice of these techniques.
  • to provide relevant techniques for the exercise of critical enquiry at second year level across relevant modules
  • to extend the basis for the support of further development of business, analysis and research techniques and approaches in subsequent years of the programme e.g. Dissertation, Research Project.
  • to reinforce students’ preparation for employment.
  • to address reflective, analytical, worldly, collaborative and action mindsets, with particular focus on the analytical.


  • Types of knowledge and ways of knowing, cultural impacts.
  • Types of research, investigative designs and implications for method e.g. cross-sectional, longitudinal, case study, comparison, quasi-experiment, experiment, survey. Theories and hypothesis testing.
  • Conducting a structured and critical review of the literature .
  • Measurement and meaning. Types of quantitative data. Validity and reliability.
  • Study and practice of methods of gathering of quantitative data e.g. questionnaire, simple scales, quantitative content analysis.
  • Recording, storing and analysing data – practical and ethical issues
  • Analysis of quantitative data and statistical methods. Descriptive statistics e.g. average, dispersion, probability and sampling, scales. Analytical statistics e.g. analysis of variance, correlation, introduction to multivariate analysis. Graphical and algebraic analysis and interpretation. Effect size and statistical significance. Using statistical packages.
  • Brief introduction to experimental design. Controls, placebos, double blind. Classic experiments in Business.
  • Business and Communication. Presenting data, information, argument, conclusions, and action.
  • Designing and carrying out an intermediate investigative study and analysis based on e.g. survey method: question design, piloting and testing; scale building and analysis, collection and analysis of data; presentation via written, visual and other media.

Learning Outcomes

Subject-specific Knowledge:
  • demonstrate knowledge, understanding and competence in collecting data and using a range of quantitative research methods and techniques.
Subject-specific Skills:
  • understand the implications of different approaches and designs of research and investigation for meaning and method.
  • design and conduct small-scale research investigations, including gathering of appropriate primary and secondary data from business and other sources.
  • select appropriate methods, conduct analyses of data and draw inferences using statistical, mathematical and qualitative techniques as appropriate.
Key Skills:
  • Ability to access data and information from a range of sources.
  • Ability to analyse and present quantitative and qualitative data.
  • Ability to self-manage and reflect on their own performance.
  • Ability to exercise effective time management.
  • Ability to assess the quality of research conducted by others.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The central learning approach involves students taking an active role in learning, practising and developing the skills and approaches that make up the majority of the module content. The frameworks for these competences will be presented in lectures, through directed reading and by direction to other materials e.g. DUO, podcasts.
  • Preparation for and participation in workshop and seminar sessions will provide opportunities for students to analyse their current abilities, knowledge and preferences and to apply these to small-scale investigations, simulations and group and individual activities. These will then be developed and extended in active research and fieldwork.
  • The module will integrate with and provide resources for other modules. Skills and knowledge developed in this module will provide the bases for further enquiry, learning and practice in modules at level two and three. In turn, the knowledge base from those modules will also be called on to inform and contextualise the development of skills and competences within the ARBS 2 module. Regular feedback from workshops along with that from specific formative assignment(s) will provide information to students on their progress.
  • The formative and summative assessments build skills and knowledge. The formative assessment is a team based project in which students are required to work together for example, to design a small scale quantitative research project. The summative assessment for this module is an individual quantitative research assignment, typically built on the group-based formative assignment. This will utilise survey or other mainly quantitative business relevant data.
  • The techniques developed in this module and its precursor ARBS1 are expected to contribute directly to students’ dissertations at level 3.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Lectures 10 Fortnightly/Block 1.5 hours 15
Workshops 10 Fortnightly/Block 2 hours 20
Preparation and Reading 165
Total 200

Summative Assessment

Component: Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Individual research-based assignment 4500 words max 100% Same

Formative Assessment:

Group assignment with individual component.

Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University