Module ECON2081: BUSINESS COMPETITION

Department: Business School (Economics and Finance)

ECON2081: BUSINESS COMPETITION

Prerequisites

• Principles of Economics (ECON1011) AND EITHER Economic Methods (ECON1021) OR (MATH1061) Calculus and Probability I AND (MATH1071) Linear Algebra I OR (MATH1541) Statistics AND (MATH1561) Single Maths A OR (MATH1551) Maths for Engineers and Scientists AND (MATH1541) Statistics OR successful completion of Phase 1 of the Economics programme at Shandong University, China

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• The module aims to:
• build upon material introduced at Preliminary Honours level in order to develop an understanding of key aspects of business competition, and associated policy issues
• provide students with a good grounding for undertaking a dissertation in the field of business competition
• provide students with opportunities to practise and devlop a range of key skills

Content

• The nature and scope of the firm: horizontal and vertical boundaries
• Vertical market relationships
• Implications of the separation of ownership and control
• The internal organisation of the firm
• Industry analysis
• Competitive behaviour
• The welfare concequences of market power
• Competition policy in practice: cartels and dominant firms
• Competition policy in practice: merger policy
• Topics in Business Competition

Learning Outcomes

• On completion of the module, students should be able to demonstrate:
• knowledge and understanding of key aspects of business competition, including the organisation of firms,
• some important aspects of competitive behaviour,
• and relevant policy issues

• On completion of the module, students should be able to make an informed contribution to relevant policy debates.

• Written Communication - e.g. by completing assignments
• Planning, Organisation and Time Management - e.g. by planning their work schedule in order to: undertake private study of recommended and independently researched reading material; prepare for seminar discussions; meet deadlines for the submission of assessed work; prepare for the written examination.
• Problem Solving and Analysis - e.g. by exercising critical thinking in applying relevant theory and empirical evidence to the analysis of problems and issues encountered in seminar worksheets and formative tests.
• Initiative - e.g. by selecting and researching relevant literature and information in preparation for their student-centred learning topic, and the written examination.
• Computer Literacy and Information Retrieval - e.g. accessing and downloading teaching material from DUO.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Teaching is by lectures and tutorials. Learning takes place through attendance at lectures, preparation for and participation in tutorial classes and private study (including student-centred learning). Formative assessment is by means of an two essay-type tests. The formative tests have two main purposes: to prepare students for the summative exam and to provide feedback concerning students’ progress and understanding of some of the main concepts explained in the module. Summative assessment is by means of a written examination.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Two formative tests which consist of essay-type questions

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University