Durham University
Programme and Module Handbook

Undergraduate Programme and Module Handbook 2018-2019 (archived)


Department: Business School (Business) [Queen's Campus, Stockton]


Type Tied Level 2 Credits 20 Availability Not available in 2018/19 Module Cap Location Queen's Campus Stockton
Tied to N400


  • Business and Finance


  • None.

Excluded Combination of Modules

  • None.


  • To provide students with an understanding of how businesses develop and implement strategy.


  • Strategic analysis of a business’s current objectives, market position and direction
  • Strategic choice available to a business
  • How businesses choose between competing strategies
  • Implementation and monitoring of strategies and strategic performance

Learning Outcomes

Subject-specific Knowledge:
  • Be able to identify and analyse the consequences of a business’s current objectives, market position and direction
  • Have an awareness of the strategic choices available to a business
  • Have knowledge of appropriate methods of implementing strategies, and the ways in which management information can be used to measure and monitor strategic performance
Subject-specific Skills:
  • Be able to analyse, for a given situation, the external factors which may impact upon a business’s performance and position
  • Be able to evaluate the likely consequences of strategic choices and recommend strategies to meet the objectives of a business
  • Be able to develop a business plan to achieve a business’s strategic objectives, recommend an appropriate organisational structure and explain the process of effective change management.
Key Skills:
  • be able to show critical thinking and creativity.
  • be able to communicate effectively through written materials and visual aids.
  • be able to apply strategic evaluation skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning will be based on knowledge transfer from lectures, seminars and personal study; investigation of cases and real world organisations which will underpin the seminars will encourage students to develop awareness of cultural differences and apply these to the development of their skills in managing themselves and others in such contexts.
  • Seminar activities and discussions will provide the awareness of the main business strategies and choices in a comprehensive form.
  • The examination tests students' understanding of the main strategic concepts and choices through comprehensive and critical review and reflection on learning.
  • The summative assignment tests students' ability to critically review strategic choices and decisions in a business context.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Lectures 10 4 per week 2 hours 20
Seminars 4 Weekly 2 hours 8
Critical Review Discussions 1 Annual 2 hours 2
Preparation and Reading 170
Total 200

Summative Assessment

Component: Assignment Component Weighting: 30%
Element Length / duration Element Weighting Resit Opportunity
Individual assignment based on critical review of strategic choices and decisions 2500 words 100% Same
Component: Examination Component Weighting: 70%
Element Length / duration Element Weighting Resit Opportunity
Written examination 2 hours 30 minutes 100% Same

Formative Assessment:

Mock exam

Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University