Durham University
Programme and Module Handbook

Postgraduate Programme and Module Handbook 2019-2020 (archived)

Module BUSI44H15: Tourism Management (TAUGHT)

Department: Management and Marketing

BUSI44H15: Tourism Management (TAUGHT)

Type Tied Level 4 Credits 15 Availability Available in 2019/20 Module Cap
Tied to N2K307
Tied to N1KY07
Tied to N6K107
Tied to N5K107
Tied to N2K507
Tied to N5K407
Tied to N1N107
Tied to N6K207


  • None.


  • None.

Excluded Combination of Modules

  • Tourism Management (ONLINE)


  • To enable students to develop a critical understanding of the contemporary tourism industry, together with the social, political, economic and environmental pressure upon it
  • To explore the principal strategic, operational and financial dimensions of tourism management and the complex stakeholder relationships within them
  • To equip students with relevant knowledge and skills for managers in private and public sector organisations with a stake in the tourism sector


  • Tourism – origins, growth and futures
  • Demand – the flow of tourism and customer behaviour
  • Places as products
  • Attractions, destinations and experiences
  • Marketing to the tourist
  • Transporting the tourist
  • Accommodating the tourist
  • Managing visitors and their impact
  • Eco-tourism, impact measurement and the sustainability agenda

Learning Outcomes

Subject-specific Knowledge:
  • On completion of the module students should have an advanced knowledge and critical understanding of:
  • The international tourism sector, its scale and scope;
  • The sustainability agenda and impact debates;
  • Tourism marketing theory;
  • Geodemographic trends;
  • The strategic and operational dimensions of the travel sector.
Subject-specific Skills:
  • On completion of the module students should:
  • Be able to critically evaluate international tourism planning frameworks;
  • Be able to assess the validity of a range of tourism marketing techniques;
  • Be able to apply forecasting models and techniques relevant to international tourism management;
  • Be able to use a range of data sources and analytical methods relevant to international tourism management;
  • Have acquired organisational skills in travel, tourism and destination management.
Key Skills:
  • Effective written communication skills
  • Planning, organising and time management skills
  • Problem solving and analytical skills
  • The ability to use initiative
  • Advanced skills in the interpretation of data
  • Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material.
  • The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Workshops (a combination of taught input, groupwork, case studies and discussion), timetabled in blocks 24
Preparation and reading 126
Total 150

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Individual written report, based on the development of a sustainable tourism strategy 3,000 words maximum 100% Same

Formative Assessment:

Group presentation

Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University