Module BUSI4B515: REGIONAL INTEGRATION AND ORGANIZATIONAL RESPONSE (FT)

Department: Management and Marketing

BUSI4B515: REGIONAL INTEGRATION AND ORGANIZATIONAL RESPONSE (FT)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• To provide students with an in-depth understanding of the main issues and complexities of managing organisations in the principal trading regions.

Content

• The North American Free Trade Area (NAFTA): main political, economic, technological and social trends; key provisions of the NAFTA treaty; business environment and opportunities; market potentials, alternative entry and operating strategies; strategies, structures and processes adopted by organisations within the region.
• The Asian Trade Bloc (ASEAN/APEC): main political, economic, technological and social trends; comparison of Japanese, Korean and Chinese enterprise; business environment and opportunities; market potentials, alternative entry and operating strategies; competition and collaboration.
• The European Union: main political, economic, technological and social trends; key principles of the EU; the European business environment and the forces shaping it; the strategic and operational importance of the European context for international business.

Learning Outcomes

• Upon successful completion of the module, the students will have:
• specialist knowledge of, and the ability to apply, the economic theory underpinning the process of regional integration;
• a critical appreciation of the nature and process of regional integration in the principal trading regions;
• an advanced understanding of the impact of regional integration on business activity in general.

• Upon successful completion of the module, the students should have:
• an ability to critically analyse the consequences of regional integration for the management of organisations.

• Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.
Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading. The written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

None.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University