Module BUSI4H915: Advanced Seminars in Management and Marketing

Department: Management and Marketing

BUSI4H915: Advanced Seminars in Management and Marketing

Tied To

• N2I101: with Integrated Studies (Management)
• N5I101: with Integrated Studies (Marketing)

Pre-requisites

Corequisites

Excluded Combinations

Aims

• The module takes the form of a series of intensive seminars covering advanced theories in the management and marketing traditions of business studies. The aim is to develop a deep critical understanding of a series of key and relevant theories across these disciplines. This will require intense reading and preparation by students. The module aims to facilitate in-depth debate and discussion as its primary mode of learning.

Content

• Formal organisation theory
• Organisation ecology
• Neo-institutionalism
• Resource-based view of the firm
• Operations Management and Supply Chain Network Theory: Overview of Networks of Relevance to Supply Chains, Supply Chain Network Theory and its Applications
• Consumer Culture Theory
• Theories in international marketing and international business (e.g., Contingency theory, Institutional theory, and TCA)
• Theories of leadership
• Social exchange and social identity theory
• Employment relationship and group behaviour

Learning Outcomes

• Have advanced knowledge of fundamental theories in the management and marketing disciplines of business studies;
• Have advanced knowledge of the applicability, uses, criticisms and extensions of fundamental theories in the management and marketing disciplines of business studies.

• Have an enhanced ability to use theories to contextualise relevant problems in management and marketing.
• Have a comprehensive understanding of how to assess and apply theories in management and marketing research to study a problem of interest.

• The ability to carefully and critically evaluate the scope and usefulness of theories for a research study;
• The ability to carefully use theories to frame and conceptualise new theoretical frameworks and hypotheses for research.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module will be delivered in a series of 10 three-hour seminars over term one.
• By commenting on each other’s work and suggestions students will acquire both the capability to critically evaluate and improve their research.
• Learning will also occur through tutor-supported classrooms and through self-support learning groups, thus enabling students to develop their own effective research strategies and critical evaluation skills.
• The formative assessment of the module is by a 1,000 word document outlining aspects of a particular problem of interest and the relative usefulness of particular theories to study that problem.
• The summative assessment of the module is by a 3,000 word written assignment deploying relevant theories to contextualise a problem in a field relevant to the student.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

Students will be required to submit a 1,000 word document outlining aspects of a particular problem of interest and the relative usefulness of particular theories to study that problem.