Module BUSI4Y215: MANAGING IN THE GLOBAL ENVIRONMENT (EBS)

Department: Management and Marketing

BUSI4Y215: MANAGING IN THE GLOBAL ENVIRONMENT (EBS)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• Acquire and demonstrate a specialist knowledge and understanding of those elements of economic analysis that are relevant for managing in the global economy.
• Develop skills in the application of economic analysis in business decision making and planning.
• Develop a critical understanding of key economic aspects of the global business environment and the impact of changes in that environment at national and international levels.

Content

• Micro foundations for managing in the Global Environment.
• Macro foundations for managing in the Global Environment.

Learning Outcomes

• Upon successful completion of the module, students should:
• Have a specialised knowledge and understanding of:
• the underlying fundamentals of the market system;
• the importance of, and interaction between demand, costs and prices at the level of the firm and the market;
• the inter-relationship between the competitive environment and business decisions;
• the macro-economic environment, at national and global level;
• the internationalisation of firms and multinational activity.
• Be able to appreciate the highly complex nature of the economic system within which business operates.
• Have developed a critical understanding of the importance of corporate and social responsibility, including the sustainability of economic activity, both at micro and macroeconomic level.

• Upon successful completion of the module, students should:
• be able to apply their economic understanding in management decisions in the global context;
• have practised problem solving and analytical skills in relation to managing in the global environment.

• Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.
Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading and webinars.
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module. Oral and written feedback will be given on a group and individual basis as appropriate.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University