Module BUSI4ZR15: APPLIED BEHAVIOUR ANALYSIS

Department: Management and Marketing

BUSI4ZR15: APPLIED BEHAVIOUR ANALYSIS

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To provide a comprehensive and critical understanding of the principles, concepts and implementation of applied behaviour analysis within a business and management context.
• To equip students with the advanced conceptual and practical skills necessary to identify and develop a professional and ethical behavioural intervention programme.
• To develop the skills needed to evaluate and critique behaviour-analytical research.

Content

• The lectures and practical classes within this module will be organised around the following themes/topics:
• Action research, behavioural research and the Scientist-Practitioner approach;
• Understanding behavioural change;
• Accessing, cultivating and managing a research setting;
• Defining and measuring behaviour;
• Variable definition and hypothesis-generation;
• Designing a behavioural intervention programme;
• Data analysis — quantitative, qualitative;
• Managing, evaluating and reporting behavioural intervention projects;
• Ethical issues and debates in behavioural intervention research.

Learning Outcomes

• Upon successful completion of the module, the students will have:
• a critical awareness of the origins of applied behaviour analysis as a mode of action research and its potential within a business and management context;
• a critical appreciation of the fundamental principles of applied behaviour analysis.

• Upon successful completion of the module, the students will have:
• acquired the technical skills necessary to design, plan, implement and evaluate a doctoral-level behavioural intervention programme.

• Upon successful completion of the module, the students will have further enhanced their acquisition of the advanced skills needed to plan, implement, report, and manage a comprehensive programme of research.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The learning outcomes will be met through a combination of lectures; guided reading; individual exercises and the group discussion of case studies.
• The assessment of the module, by written assignment, is designed to: test the acquisition and articulation of knowledge and research skills; test conceptual understanding and skills of application and interpretation within a practitioner-researcher context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

Student presentations, case studies, feedback on performance in IT practical classes.