Module BUSI53315: INNOVATION AND TECHNOLOGY MANAGEMENT

Department: Management and Marketing

BUSI53315: INNOVATION AND TECHNOLOGY MANAGEMENT

Tied To

• N1K307: Entrepreneurship (full time) (see Postgraduate Handbook 2011-2012 for details)
• N1K507: Human Resource Management (full time) (see Postgraduate Handbook 2011-2012 for details)
• N1K607: Management (full time) (see Postgraduate Handbook 2011-2012 for details)
• N1KL07: Financial Management (see Postgraduate Handbook 2011-2012 for details)
• N2P109: Management
• N2P309: Management (Entrepreneurship)
• N2P609: Management (International Business)
• N2P909: Management (Supply Chain Logistics)
• N5K609: Marketing

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To enable students to study the major theories of innovation, and to appreciate from theoretical perspectives the principles and practice of managing innovation and technology at an advanced level.

Content

• The role of innovation in the evolution of new markets, the fluid phase of technological uncertainty, the emergence of the dominant design and establishment of variety based forms of innovation.
• Invention and innovation, radical and incremental models of innovation.
• The influence of architectural and modular innovation on competitive implications
• The role of alliances and strategic maneuvering in establishing new markets, and Christensen’s disruptive/sustaining model of innovation.
• How innovations are communicated and diffused across social systems and to the potential adopters of technologies; The diffusion process and the danger of the 'chasm': traditional and social network-based approaches to diffusion of innovation.
• Assets of the firm and innovation management; Intellectual capital, and intellectual property strategies to gain competitive advantage from innovation
• New product development: static models of innovation, technology-push and market-pull models. How to manage technological innovation within organisations; a review of the historical approaches to innovation and new product development
• Distributed innovation, open innovation, and the implication of diversity on innovation and technology management. Technology brokering and recombinant innovation.
• Breakthrough innovation: current perspectives in the management of innovation, the shift from economic models based upon scarcity to abundance and the role of ‘The Long Tail’ concept to innovation management.
• Technology-led vs Design-led innovation. The role of design in maximising competitive advantage from innovative technologies

Learning Outcomes

• By the end of this module students will:
• Have an advanced contextual knowledge of innovation as a key organisational process in modern companies, and how innovation can shape and determine new industries and markets.

• By the end of this module students will:
• Be able to critically evaluate the impact of innovation on organisational strategy.

• Written communication; oral communication; teamwork; interpersonal skills; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The learning outcomes will be met through a series of lectures, seminar discussions and presentations, together with guided reading.
• The assessment of the module, by written assignment and group presentation, is designed to: test the acquisition and articulation of knowledge; test conceptual understanding and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

Group presentation