Module BUSI57115: E-COMMERCE (ONLINE)

Department: Management and Marketing

BUSI57115: E-COMMERCE (ONLINE)

Tied To

• N1KR17: Business Administration (Finance) (Global) (for students entering between Oct 2010 - Apr 2013) (see Postgraduate Handbook 2016-2017 for details)
• N1KS17: Business Administration (Global) (for students entering between Oct 2010 - Apr 2013) (see Postgraduate Handbook 2018-2019 for details)
• N1N317: Business Administration (Finance) (Global) (for students entering between Oct 2013 - Apr 2015) (see Postgraduate Handbook 2018-2019 for details)
• N1N417: Business Administration (Global) (for students entering between Oct 2013 - Apr 2015)

Pre-requisites

Corequisites

Excluded Combinations

Aims

• Provide an overview of e-commerce, its infrastructure and business models. Enable participants to plan, commission and manage e-commerce solutions.

Content

• Introduction to E-Commerce
• Managing E-Commerce
• E-Business Models
• The Technological Infrastructure of E-Commerce
• Security Issues in E-Commerce
• Legal Issues in E-Commerce and E-Government
• Business-to-Business E-Commerce
• Implementing E-Commerce Solutions

Learning Outcomes

• By the end of the module students will be able to:
• describe the critical elements of managing e-commerce in a competitive environment;
• describe at an advanced level the infrastructure of the internet and the way it operates;
• critically evaluate the theoretical constructs surrounding e-commerce applications;
• describe and critically appreciate the issues that surround the regulation and legalities of e-commerce.

• By the end of the module students will be able to:
• apply relevant theory in order to identify appropriate specialised solutions for business goals;
• source specialised e-commerce information.

• Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype). 
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.