Postgraduate Programme and Module Handbook 2019-2020 (archived)
Module BUSI5A115: ENTREPRENEURSHIP (ONLINE)
Department: Management and Marketing
BUSI5A115: ENTREPRENEURSHIP (ONLINE)
| Type | Tied | Level | 4 | Credits | 15 | Availability | Available in 2019/20 | Module Cap |
|---|
| Tied to | N1KS17 |
|---|---|
| Tied to | N1KR17 |
| Tied to | N1N317 |
| Tied to | N1N417 |
Prerequisites
- None.
Corequisites
- None.
Excluded Combination of Modules
- None.
Aims
- To equip all students with a critical knowledge and understanding of what entrepreneurship is; why it is important; and practical issues involved in becoming a successful entrepreneur.
Content
- Global Change
- Theoretical and Research Perspectives
- What is Entrepreneurship?
- Context and Applications
- The Context of Entrepreneurship
- Business Development
- Task Environment
- Fostering Entrepreneurship
Learning Outcomes
Subject-specific Knowledge:
- By the end of the module, students will:
- have a critical understanding of what entrepreneurship is, and what are the characteristics of entrepreneurs;
- have a critical appreciation of the importance of opportunity recognition, and how successful entrepreneurs recognise opportunities in practice;
- have a critical understanding of key aspects of new venture financing, in terms of debt, equity, personal finance and other sources of informal finance;
- have a critical understanding of market failures caused by asymmetric information;
- be equipped with the specialised knowledge needed to manage and develop enterprises, and know about several problems entailed in business development;
- have a critical understanding of the economic implications of entrepreneurship, including for survival, growth and harvesting of new ventures.
Subject-specific Skills:
- By the end of the module, students will:
- have mastered the key principles of marketing new ventures;
- be aware of the key considerations in writing business plans for launching new enterprises.
Key Skills:
- Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy. Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype). 
- The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total/Hours | |
|---|---|---|---|---|---|
| Video content, directed reading, self-assessed assignments and guidance for further reading | 150 | ||||
| Total | 150 |
Summative Assessment
| Component: Written Assignment | Component Weighting: 100% | ||
|---|---|---|---|
| Element | Length / duration | Element Weighting | Resit Opportunity |
| Written Assignment | 4,000 words maximum | 100% | Same |
Formative Assessment:
A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University