Module BUSI5G815: Global Business

Department: Management and Marketing

BUSI5G815: Global Business

Tied To

• N1K307: Entrepreneurship (full time) (see Postgraduate Handbook 2011-2012 for details)
• N1K507: Human Resource Management (full time) (see Postgraduate Handbook 2011-2012 for details)
• N1K607: Management (full time) (see Postgraduate Handbook 2011-2012 for details)
• N1K807: Marketing (full time) (see Postgraduate Handbook 2011-2012 for details)
• N1KL07: Financial Management (see Postgraduate Handbook 2011-2012 for details)

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To explore concepts and practices related to managing in a turbulent, dynamic global environment.

Content

• Globalisation: forces, drivers, debates: the new competitive environment
• The Global Expansion of the Corporation — challenging traditional market expansion
• International business theories and frameworks
• The BRIC (emerging markets) economies and Bottom of the Pyramid strategies challenging the traditional market entry strategies of multinational corporations and transnational corporations
• Managing in organisations operating across borders: beyond strategy, structure, systems
• Typologies of international organisations — emerging new organisational forms
• Intra-firm collaboration
• Inter-firm collaboration: strategic alliances
• International entrepreneurship and small and medium size enterprises
• Mergers and Acquisitions

Learning Outcomes

• Have a critical understanding of the impact and interdependence of global events on the management of organisations;
• Have an understanding of the paradoxical contradictions and tensions involved in global strategic management.

• Be able to critically evaluate the practical relevance of the theoretical concepts presented.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The learning outcomes will be met through a combination of lectures, guided reading and discussion of case studies.
• The assessment of the module, by written assignment, is designed to test: the acquisition and articulation of knowledge; conceptual understanding and evaluation.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

1,000 word (max) contextual analysis.