Module BUSI3311: Big Data Analytics

Department: Management and Marketing

BUSI3311: Big Data Analytics

Prerequisites

• None

Corequisites

• None

Excluded Combination of Modules

• None

Aims

• This module will aim to introduce students to the concepts, terminologies, tools and technologies of big data analytics. In particular, on the successful completion of this module students will be able to:
• examine the evolution of big data analytics;
• examine the value created by big data analytics in the corporate world and its applicability in business, accounting and auditing;
• define and interpret the core concepts and terminologies of big data analytics;
• identify the tools and technologies required for big data analytics;
• critically discuss the value of big data analytics to business, accounting and auditing;
• explain how big data analytics has been successfully used in various industries; including business, accounting and auditing;
• explain the role that big data analytics plays in the decision-making process;
• effectively use big data analytic tools to support decision making;
• distinguish among the three categories of data analytics techniques (descriptive, diagnostic, predictive and prescriptive analytics) and determine the best technique to use in a given situation;
• assess business, accounting and auditing situations and identify opportunities for creating value using big data analytics;
• appraise business, accounting and auditing problems and determine most suitable analytical methods.

Content

• The fundamentals of big data.
• Storage and analysing big data.
• Business and accounting data analytics techniques (descriptive, diagnostic, prescriptive and predictive analytics).
• Audit data analytics (continuous auditing and eco systems).
• Artificial Intelligence (AI) in business, accounting and auditing practices.

Learning Outcomes

• By the end of the module students should be able to:
• Demonstrate different structured and unstructured data, considering its volume, variety, veracity and velocity.
• Identify different types of data required to solve various problems and challenges using scientific assumptions and hypotheses to deal with them, from a critical perspectives.
• Critically evaluate the different business, accounting and auditing practices and the role of technologies and data analytics towards enhancing and improving theses practices.
• Demonstrate advanced knowledge and understanding of: the theory of data, different types of data analytics tools and techniques, the role of artificial intelligence in developing business, accounting and auditing practices, the added of deep learning machine-to-machine communication.

• By the end of the module students should be competent in data collection, data mining, data management, data coding, data classification data evaluation and data applications in business, accounting and auditing.
• Students will be able to evaluate different challenges for data analytics in business, accounting and auditing, such as: data ethics, confidentiality, cybersecurity, data security and fraud.

• Computer literacy
• Data analytics and visualisation skills
• The ability to communicate effectively: communicating complex ideas orally and in writing
• The ability to think critically and creatively and to argue coherently

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module will be delivered in a series of lectures and workshops in a TEAL space. Lectures will be used to deliver core knowledge and explain theories. The workshops will be used to demonstrate the development of various data models and may use different software tools such as Tableau, STATA, Matlab/Octave, and/or Python.
• Formative assessment will consist of four online quizzes, two in each term.
• Summative assessment will consist of two individual projects and four programming assignments. The first project will be based on data analytics tools, the second project will be based on coding techniques covered in the workshops. The resit opportunity will use different data sets.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Individual online quizzes

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University