Postgraduate Programme and Module Handbook 2020-2021 (archived)
Seminar exercises will give students an opportunity to explore, discuss, critique and apply the key aspects of marketing theory and will be closely linked to the summative assessment. Participation in seminar elements provides an opportunity for formative feedback throughout the module. Verbal formative feedback will be given to the students throughout the seminar exercises. The aim of the formative assessment is to begin to understand the application of the material, to consolidate knowledge, and further develop relevant skills for academic work.
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University