Durham University
Programme and Module Handbook

Postgraduate Programme and Module Handbook 2020-2021 (archived)

Module BUSI4Q515: Global Sport Business

Department: Management and Marketing

BUSI4Q515: Global Sport Business

Type Tied Level 4 Credits 15 Availability Available in 2020/21 Module Cap None.
Tied to N2P109
Tied to N2P209
Tied to N2P309
Tied to N2P409
Tied to N2P609
Tied to N2P909


  • None


  • None

Excluded Combination of Modules

  • None


  • To provide students with a holistic appreciation of the global sport industry and its impact as a business.
  • To provide students with the knowledge and critical understanding about the unique challenges faced by managers within global sport business.
  • To develop a student’s skillset to allow them to make decisions and effectively manage and develop the sport industry.


  • The module is structured around key contemporary issues and challenges faced by managers in private, public and voluntary sector sport.
  • Global Sport Business in the 21st century – development, focus and practice
  • Strategic Management in Sport Business
  • Global Sport Events and their impacts – Legacy attainment
  • Public Policy, equality and sport participation
  • Global Sport Marketing – consumer and fan behaviour
  • Global Sport Brands – strategy, governance and (un)ethical practices
  • Leadership and Human Resource Management in Sport
  • Sport business, media and the digital age

Learning Outcomes

Subject-specific Knowledge:
  • By the end of the module, students should have advanced knowledge and critical appreciation of the challenges faced, and posed by organisations in the global sport industry. Whilst the module appreciates the development of the sport industry as a professional business sector, it also allows students to critically appraise managerial practice across a number of contemporary issues.
  • Importantly, the module will critically evaluate sport business from all three sport sectors (private, public and voluntary) as well as exploring sport business practices from a managerial and sociological perspective.
Subject-specific Skills:
  • By the end of the module, students should be able to provide in depth analysis of the global sport business through critical thinking, active debate and academic writing.
  • Students should be able to offer a contextual, coherent and supported argument to critically appraise global sport business in practice.
Key Skills:
  • Written communication
  • Planning
  • Organising and time management
  • Problem solving and analysis
  • Presentation skills
  • Decision-making

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning outcomes will be met through a combination of taught lectures, seminars, group work and discussion, supported by guided reading.
  • The summative assessment of the module, by individual written assignment, is designed to test the depth and articulation of knowledge and critical understanding, and skills of application and interpretation within a management context.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Lectures 8 Weekly 2 hours 16
Seminars 8 Weekly 1 hour 8
Preparation and Reading 126
Total 150

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Individual written assignment 2,500 words 100% Same

Formative Assessment:

Group poster presentation on contemporary sport business / management issue. To develop written communication, planning, problem solving and analysis skills. The poster presentation will provide the students with the opportunity to develop critical analysis and presentation skills. Students will also be given the opportunity to receive individual feedback from the module leader in preparation for their summative assessment.

Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University