Module BUSI3351: Global Sport Business

Department: Management and Marketing

BUSI3351: Global Sport Business

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• To provide students with a holistic appreciation of the global sport industry and its contribution and impact as a business in the private sector
• To provide students with the knowledge and critical understanding to overcome the challenges faced by private sector managers within global sport business.
• To develop a student’s skillset to allow them to make decisions and effectively manage and develop the sport industry, through an interactive simulation in managing an online sport business.

Content

• The module is structured around key contemporary issues and challenges faced by managers in private sport. Examples of issues can include
• Sport business in the 21st century – development, focus and practice.
• Strategic management in sport business.
• Global sport events and their impacts – legacy attainment.
• Equality and sport participation – the role of the private sector.
• Global sport marketing – consumer and fan behaviour.
• Global sport brands – strategy, governance and (un)ethical practices.
• Athletes and human resource management in Sport.
• Sport business, media and the digital age.
• Leaders in sport business.
• Sport entrepreneurship.

Learning Outcomes

• By the end of the module, students should have knowledge and critical appreciation of the challenges faced, and posed by organisations in the global sport industry. The module appreciates the development of the sport industry as a professional business sector, so allows students to critically appraise managerial practice and consider new business models and approaches to delivering the sports product.
• Importantly, the module will evaluate sport business in the private sector. Exploring sport business practices from a managerial perspective, students will be actively encouraged to challenge existing practices through their own decision making, as part of a simulation exercise, which is outlined in the formative assessment

• By end of the module, students should be able to provide an analysis of the global sport business through critical thinking, active debate and academic writing.
• Students should able to offer contextual, coherent and supported argument to critically appraise global sport business in practice.

• Written communication;
• Planning;
• Organising and time management;
• Problem solving and analysis;
• Presentation skills;
• Decision-making.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes will be met through a combination of taught lectures, workshops, group work (and note taking) and discussion, supported by guided reading
• The summative assessment of the module, by written assignment and workshop notes, is designed to test the depth and articulation of knowledge and critical understanding, and skills of application and interpretation within a management context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Students will work in strategic management groups. They will manage their own global online sports business. They will complete weekly tasks, focused on decision making, which is designed to challenge their knowledge and understanding, when challenged with issues and controversies, relevant within the global sport industry.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University