Durham University
Programme and Module Handbook

Postgraduate Programme and Module Handbook 2021-2022 (archived)

Module BUSI41O15: STRATEGIC MANAGEMENT (FT)

Department: Management and Marketing

BUSI41O15: STRATEGIC MANAGEMENT (FT)

Type Tied Level 4 Credits 15 Availability Not available in 2021/22 Module Cap
Tied to N1K017 Full Time MBA

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combination of Modules

  • None.

Aims

  • To examine how companies attempt different business and corporate strategies to achieve or maintain a competitive advantage.
  • To give students an in-depth understanding at an advanced level of strategy formulation and implementation under conditions of changing industry competition, firm resources, and technology.
  • To provide an in-depth understanding and critical evaluation of specialist techniques to aid analysis of the competitive and contextual environment.

Content

  • Business and corporate strategy formulation and implementation: the process of developing strategy; making strategic choices; analysing the competitive and contextual environment; implementing strategy.

Learning Outcomes

Subject-specific Knowledge:
  • By the end of this module, students should:
  • Have a critical appreciation of the main strengths and weaknesses of various strategic actions such as diversification, internationalization, technological first-mover, and joint-venturing;
  • Have an advanced understanding of many of the routinely-encountered difficulties in strategy implementation and have methods at hand to address those difficulties;
Subject-specific Skills:
  • By the end of this module, students should:
  • Be able to think strategically and critically about a firm, as well as functionally;
  • Be able to define a firm's main capabilities, competencies and competitive advantages;
  • Be able to critically analyse the non-market environment of business on firms, such as the strategic constraints and opportunities presented by social and political developments.
  • Be able to conduct an in-depth industry analysis and gain advanced understanding of its strengths and limitations;
  • Be able to develop and defend a cohesive organizational strategy;
  • Be able to undertake critical appraisal of relevant strategic management literature and tools, and apply critical judgement and discrimination;
  • Be aware of, and familiar with, methods employed in formulating and implementing corporate strategies;
  • Be aware of, and familiar with, tools and techniques to analyse the competitive and contextual environment.
Key Skills:
  • Negotiating and persuading.
  • Sourcing appropriate data and evaluating evidence.
  • Interpreting and using numerical and financial information.
  • Reflecting and synthesising from experience.
  • Developing critical thinking.
  • Synthesising diverse perspectives.
  • Developing coherent and persuasive arguments.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module is delivered in blocks, timetabled internally, hence the number/frequency/duration of individual blocks may vary but the overall total contact time will be 52 hours.
  • Blocks typically involve a mixture of lecture input, groupwork, case studies and discussion/feedback, and are supported by guided reading.
  • The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Teaching blocks - combination of lectures, groupwork, case studies and discussion 52
Preparation and Reading 98
Total 150

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Written assignment based on a case study 4000 words 100% Same

Formative Assessment:

Classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module. Oral and written feedback will be given on a group and individual basis as appropriate.


Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University