Module BUSI43U15: Tourism Management (ONLINE)

Department: Management and Marketing

BUSI43U15: Tourism Management (ONLINE)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• Tourism Management (Taught)

Aims

• To enable students to develop a critical understanding of the contemporary tourism industry, together with the social, political, economic and environmental pressure upon it
• To explore the principal strategic, operational and financial dimensions of tourism management and the complex stakeholder relationships within them
• To equip students with relevant knowledge and skills for managers in private and public sector organisations with a stake in the tourism sector

Content

• Tourism – origins, growth and futures
• Demand – the flow of tourism and customer behaviour
• Places as products
• Attractions, destinations and experiences
• Marketing to the tourist
• Transporting the tourist
• Accommodating the tourist
• Managing visitors and their impact
• Eco-tourism, impact measurement and the sustainability agenda

Learning Outcomes

• On completion of the module students should have an advanced knowledge and critical understanding of:
• The international tourism sector, its scale and scope;
• The sustainability agenda and impact debates;
• Tourism marketing theory;
• Geodemographic trends;
• The strategic and operational dimensions of the travel sector.

• On completion of the module students should:
• Be able to critically evaluate international tourism planning frameworks;
• Be able to assess the validity of a range of tourism marketing techniques;
• Be able to apply forecasting models and techniques relevant to international tourism management;
• Be able to use a range of data sources and analytical methods relevant to international tourism management;
• Have acquired organisational skills in travel, tourism and destination management.

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module is delivered via online learning across a six month period, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email).
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University