Module ACCT2121: Business Strategy and Technology

Department: Accounting

ACCT2121: Business Strategy and Technology

Prerequisites

• None

Corequisites

• None

Excluded Combination of Modules

• None

Aims

• To provide students with an understanding of how an organisation develops and implements strategy, including any ethical implications.

Content

• Strategic analysis of an organisation’s current strategic direction, including objectives, technology developments and market position
• Strategic choice available to an organisation
• How organisations choose between competing strategies to meet the objectives of an organisation
• Implementation and monitoring of strategies and strategic performance, including strategies for innovation and technology
• Ensuring that ethics, sustainability and the interests of all stakeholder groups are considered in an organisation's strategy

Learning Outcomes

• On completion of this module students should:
• Be able to identify an organisations current objectives, technology developments and market position
• Have an awareness of the strategic choices available to an organisation
• Have knowledge of appropriate methods of implementing strategies, and the ways in which management information can be used to measure and monitor strategic performance
• Understand the impact of ethics and sustainability on business strategy

• On completion of this module students should:
• Be able to analyse the consequences of an organisation's current strategic direction, including objectives, market position, and technology developments
• Be able to use data to evaluate the likely consequences of strategic choices and technology developments, and recommend strategies to meet the objectives of an organisation
• Recommend appropriate methods for an organisation to implement and monitor strategies, including responses to technology developments, and demonstrate how data can subsequently be used to measure and monitor strategic performance

• critical thinking and creativity
• communicate effectively through written materials and visual aids
• apply strategic evaluation skills
• assess innovation and technology developments

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning will be based on knowledge transfer from workshops and independent study; investigation of cases and real world organisations which underpin the workshops will encourage students to develop awareness of cultural differences and apply these to the development of their skills in managing themselves and others in such contexts.
• Workshop activities and discussions will provide the awareness of the main business strategies and choices in a comprehensive form.
• Formative assessment will provide feedback to students regarding their understanding of the main concepts and strategic decisions.
• The summative examination tests students’ understanding of the main strategic concepts and choices through comprehensive and critical review and reflection on learning.
• The summative assignment tests students’ ability to critically review strategic choices and decisions in a business context, their ability to think strategically and their ability to link this long-term mindset to short-term objectives and consequences. It will also test students’ understanding of different organisational structures and theories, and the challenges of operating strategically in different contexts.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

2 hours 30 mins mock exam

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University