Module BUSI4T115: Advanced Management and Marketing Theory

Department: Management and Marketing

BUSI4T115: Advanced Management and Marketing Theory

Tied To

• N2R201: Management (with Integrated Studies)
• N5R201: Marketing (with Integrated Studies)

Pre-requisites

Corequisites

Excluded Combinations

Aims

• To facilitate students’ in-depth engagement with current theories in Management and Marketing relevant to doctoral-level study.
• To develop students’ critical understanding of different theoretical traditions and evaluating their impact on current research.
• To develop students’ doctoral-level skills in verbal discussion and writing (about) theory.
• To facilitate academic community building between doctoral students and academic faculty.

Content

• Key theories in Management and Marketing fields and related research.
• Compare and contrast management and marketing research streams with an awareness of their key research approaches
• Recognise the cultural context of the design, conduct, analysis and interpretation of research in management and organisation
• Identify hidden assumptions of different research approaches
• Recognise how research approaches are developed in response to particular questions of research in management and organisation.
• Understand the limits and risks of mixing and matching theories and research methods with incompatible philosophical underpinnings
• Writing (about) theory and presenting research contributions systematically.

Learning Outcomes

• Critical understanding of theory, including different epistemological assumptions, theoretical traditions and current developments in the field
• Critical understanding of implications of such logics to contemporary research
• Critical understanding of the process of theory development
• Critical understanding of best-practice examples from academic faculty that link theory to current research

• Ability to develop innovative, rigorous, and relevant research questions
• Ability review and critique academic theory
• Ability to communicate theoretical contributions, verbally and in writing

• Ability to undertake advanced academic reading and writing at doctoral level
• Ability to communicate, receive and implement academic feedback
• Ability to delineate and communicate research contributions, including theoretical and managerial implications
• Ability to actively engage in and contribute to academic debates

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module will be delivered in a blended format, including workshops with lecture-type delivery elements and class discussion; and guided work in small groups that helps students develop a deeper understanding of doctoral-level research.
• The summative assessment of the module is designed to facilitate students’ critical thinking about applications of Management and Marketing theories to their own doctoral research. A group presentation complements the individual essay to facilitate their academic communication and teamwork skills.
• The assessment is designed for students to learn from each other, strengthen the building of a doctoral community, and develop their teamwork skills for collaborative research.
• Comprehensive reading and self-study materials will be provided online.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment

A 1000-word comparative analysis of two contrasting journal articles with a focus on their underlying theoretical assumptions and their consequent strengths and weaknesses.