Postgraduate Programme and Module Handbook 2023-2024 (archived)
Module BUSI57115: E-COMMERCE (ONLINE)
Department: Management and Marketing
BUSI57115: E-COMMERCE (ONLINE)
| Type | Tied | Level | 4 | Credits | 15 | Availability | Not available in 2023/24 | Module Cap |
|---|
| Tied to | N1KS17 |
|---|---|
| Tied to | N1KR17 |
| Tied to | N1N317 |
| Tied to | N1N417 |
Prerequisites
- None.
Corequisites
- None.
Excluded Combination of Modules
- None.
Aims
- Provide an overview of e-commerce, its infrastructure and business models. Enable participants to plan, commission and manage e-commerce solutions.
Content
- Introduction to E-Commerce
- Managing E-Commerce
- E-Business Models
- The Technological Infrastructure of E-Commerce
- Security Issues in E-Commerce
- Legal Issues in E-Commerce and E-Government
- Business-to-Business E-Commerce
- Implementing E-Commerce Solutions
Learning Outcomes
Subject-specific Knowledge:
- By the end of the module students will be able to:
- describe the critical elements of managing e-commerce in a competitive environment;
- describe at an advanced level the infrastructure of the internet and the way it operates;
- critically evaluate the theoretical constructs surrounding e-commerce applications;
- describe and critically appreciate the issues that surround the regulation and legalities of e-commerce.
Subject-specific Skills:
- By the end of the module students will be able to:
- apply relevant theory in order to identify appropriate specialised solutions for business goals;
- source specialised e-commerce information.
Key Skills:
- Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy. Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype). 
- The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total/Hours | |
|---|---|---|---|---|---|
| Video content, directed reading, self-assessed assignments and guidance for further reading | 150 | ||||
| Total | 150 |
Summative Assessment
| Component: Written Assignment | Component Weighting: 100% | ||
|---|---|---|---|
| Element | Length / duration | Element Weighting | Resit Opportunity |
| Written Assignment | 4000 words maximum | 100% | Same |
Formative Assessment:
A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University