Module BUSI5DL15: Entrepreneurship and the Entrepreneurial Process (Online)

Department: Management and Marketing

BUSI5DL15: Entrepreneurship and the Entrepreneurial Process (Online)

Prerequisites

• None

Corequisites

• None

Excluded Combination of Modules

• Entrepreneurship and the Entrepreneurial Process (Taught)

Aims

• To introduce students to the field of entrepreneurship, including the role it plays in modern economies, the different types of activity contained within the definition, and the main theoretical and analytical approaches used to achieve understanding of the concept and related processes.

Content

• Entrepreneurship and the economy
• Entrepreneurial process overview
• Economic perspectives
• Entrepreneurial business
• Sociological perspectives and types of entrepreneur
• Personality perspectives
• Cognitive perspectives
• Organisation context – knowledge and technology-based firms
• Organisational context – corporate entrepreneurship
• Organisational context – family firms
• Organisational context - social entrepreneurship
• Outcomes – firm and entrepreneur performance

Learning Outcomes

• By the end of the module, students should have a critical appreciation of:
• the role of entrepreneurship within the economy;
• the different contexts in which entrepreneurs operate, and the characteristics of their activities in each;
• the various approaches taken by researchers in attempting to understand the entrepreneurial process, decision-making with regard to engagement in it, and the associated outcomes.

• By the end of the module, students should have:
• a firm academic and empirical understanding of the dimensions and role of entrepreneurship in a modern economy;
• the ability to interpret and contextualise commentary and analysis relating to the field.

• Written communication;
• practical planning processes;
• organising and time management;
• identification/analysis of relevant information resources;
• computer literacy;
• networking skills.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype). 
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University