Module BUSI42R15: METHODS OF INQUIRY (ONLINE) (from 2010)

Department: Management and Marketing

BUSI42R15: METHODS OF INQUIRY (ONLINE) (from 2010)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• Methods of Inquiry (TAUGHT)

Aims

• To equip students with the necessary training both to be able to assess the academic research and literature in the fields of business and management and to prepare them to undertake the dissertation.

Content

• Understanding Quantitative Research
• Discrete-Choice Scales
• Behavioural Coding
• Performance Outcome Metrics
• Understanding Qualitative Research
• Interview and Focus Group Techniques
• Management Research Ethics
• Developing Management Research

Learning Outcomes

• By the end of the module, students should:
• have a critical appreciation of how empirical research is conducted in a business context;

• By the end of the module, students should:
• be able to conduct advanced literature searches to identify important literature and outstanding research questions;
• be able to write an evaluative review of the literature;
• be able to conduct a Masters-level research project from beginning to end. This involves the following: identifying an interesting and practical research question at an appropriate advanced level; developing a method for answering the question; conducting the research, including managing all aspects of the research project.

• Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.
Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype).
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University