Module BUSI43P15: Event Management (ONLINE)

Department: Management and Marketing

BUSI43P15: Event Management (ONLINE)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• Event Management (Taught)

Aims

• To enable students to develop an interdisciplinary conceptual understanding of the nature and scope of the event management industry and its contribution to the economy
• To give students a critical appreciation of the role, function, skills, competences and personal characteristics of a successful Event Manager
• To equip students with the specialist knowledge and skills needed to formulate and implement a comprehensive strategic event management plan

Content

• The event management industry – scope and characteristics
• Principles of event planning
• Working with clients
• Venue selection and risk evaluation
• Budgeting
• Managing supplier relationships
• Event management logistics
• Events marketing
• The event implementation cycle
• The Strategic Event Plan – design, implementation, management and evaluation

Learning Outcomes

• On completion of the module students should have an advanced knowledge and critical understanding of:
• The scope of the event management industry;
• The skills, competences and characteristics of the successful event manager;
• Current academic and practitioner perspectives on events management.

• On completion of the module students should:
• Be able to apply a range of event planning techniques;
• Be able to undertake price modelling in the context of event management;
• Be able to formulate and monitor an event management budget;
• Be able to apply selected risk evaluation tools in the context of event management;
• Have acquired a range of supplier and client management techniques/skills.

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module is delivered via online learning across a six month period, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email).
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University