Module BUSI44H15: Tourism Management (TAUGHT)

Department: Management and Marketing

BUSI44H15: Tourism Management (TAUGHT)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• Tourism Management (ONLINE)

Aims

• To enable students to develop a critical understanding of the contemporary tourism industry, together with the social, political, economic and environmental pressure upon it
• To explore the principal strategic, operational and financial dimensions of tourism management and the complex stakeholder relationships within them
• To equip students with relevant knowledge and skills for managers in private and public sector organisations with a stake in the tourism sector

Content

• Tourism – origins, growth and futures
• Demand – the flow of tourism and customer behaviour
• Places as products
• Attractions, destinations and experiences
• Marketing to the tourist
• Transporting the tourist
• Accommodating the tourist
• Managing visitors and their impact
• Eco-tourism, impact measurement and the sustainability agenda

Learning Outcomes

• On completion of the module students should have an advanced knowledge and critical understanding of:
• The international tourism sector, its scale and scope;
• The sustainability agenda and impact debates;
• Tourism marketing theory;
• Geodemographic trends;
• The strategic and operational dimensions of the travel sector.

• On completion of the module students should:
• Be able to critically evaluate international tourism planning frameworks;
• Be able to assess the validity of a range of tourism marketing techniques;
• Be able to apply forecasting models and techniques relevant to international tourism management;
• Be able to use a range of data sources and analytical methods relevant to international tourism management;
• Have acquired organisational skills in travel, tourism and destination management.

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material.
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Group presentation

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University