Postgraduate Programme and Module Handbook 2024-2025
Module BUSI44W15: New Venture Creation and Enterprise Skills (Taught)
Department: Management and Marketing
BUSI44W15: New Venture Creation and Enterprise Skills (Taught)
| Type | Tied | Level | 4 | Credits | 15 | Availability | Not available in 2024/2025 | Module Cap |
|---|
| Tied to | N1KY07 |
|---|---|
| Tied to | N6K107 |
| Tied to | N1N107 |
| Tied to | N6K207 |
Prerequisites
- None.
Corequisites
- None.
Excluded Combination of Modules
- New Venture Creation and Enterprise Skills (Online)
Aims
- To provide students with an advanced understanding of, and practical skills relating to, key processes associated with starting, operating and growing a successful entrepreneurial venture, including its financial dimensions.
Content
- The entrepreneurial process and new venture creation
- Creativity, innovation and idea generation
- The opportunity business model
- Competitors and the external environment
- Strategies for sustainable competitiveness
- Entrepreneurial marketing
- Entrepreneurial finance – theory and raising capital
- Accounts – interpreting financial performance
- Building an entrepreneurial organisation
- Management team and leadership
- Managing enterprise growth
- Learning from entrepreneurs’ experience
Learning Outcomes
Subject-specific Knowledge:
- By the end of the module students should have:
- an advanced understanding of the concepts associated with recognising and developing entrepreneurial opportunities;
- a critical appreciation of the theories and tools relevant to entrepreneurial strategies, management team formulation and managing growth;
- an advanced understanding of the role and impact of investors in entrepreneurial firms;
- a nuanced understanding of the challenges involved in new venture creation and achievement of sustainability.
Subject-specific Skills:
- By the end of the module, students should be able:
- to prepare a commercially viable business plan;
- to critically evaluate business plans.
Key Skills:
- Written communication;
- practical planning processes;
- organising and time management;
- problem solving and analysis;
- computer literacy;
- data gathering.
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material. 
- The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total/Hours | |
|---|---|---|---|---|---|
| Workshops (a combination of taught input, groupwork, case studies and discussion), timetabled in blocks | 24 | ■ | |||
| Preparation and reading | 126 | ||||
| Total | 150 |
Summative Assessment
| Component: Written Assignment | Component Weighting: 100% | ||
|---|---|---|---|
| Element | Length / duration | Element Weighting | Resit Opportunity |
| Business plan | 3000 words | 100% | Same |
Formative Assessment:
Students receive feedback on their contributions in the workshops.
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University