Module BUSI46915: NEW VENUTRE CREATION (PT/EXECUTIVE)

Department: Management and Marketing

BUSI46915: NEW VENUTRE CREATION (PT/EXECUTIVE)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• Develop students' understanding of the small business and empathy with the experience of the small business owner.
• Develop students' understanding of the requirements necessary to create new business ventures.
• Develop students' skills for working effectively with small business owner-managers and management teams.

Content

• The Small and Medium Enterprise and the owner-manager.
• New Venture Creation: Generating and evaluating opportunity; Developing a clear and commercially viable business concept; Designing the enterprise; Launching an effective and sustainable enterprise.
• The Policy and Support environment.

Learning Outcomes

• Upon successful completion of the module, the students will:
• have a critical appreciation of the complex processes associated with Small and Medium Enterprise start-up, survival and growth;
• have a critical awareness of the Policy and Support environment for the small business.

• Upon successful completion of the module, the students will:
• be able to identify the critical characteristics of the Small and Medium Enterprise and the owner-manager;
• be able to apply appropriate specialist knowledge and techniques to analysing Small and Medium Enterprise performance and problems.

• Written communication; Interpersonal communication; Oral communication; Teamwork; Planning, organising and time management; Problem solving and analysis; Using initiative; Computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading. The written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth. The group presentation will test students' ability to work effectively in collaboration with others and to critically assess the relevance and validity of others' views.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

None.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University