Durham University
Programme and Module Handbook

Postgraduate Programme and Module Handbook 2024-2025

Module BUSI4M2D2: Technology Forecasting & Innovation Analytics (Online)

Department: Management and Marketing

BUSI4M2D2: Technology Forecasting & Innovation Analytics (Online)

Type Tied Level 4 Credits 10 Availability Available in 2024/2025 Module Cap None.
Tied to N1T717

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combination of Modules

  • Technology Forecasting and Innovation Analytics (Taught) BUSI4M310 and Technology Forecasting and Innovation Analytics (Online) BUSI4M2D1

Aims

  • To introduce the students to the development, drivers, and trends of Technology Innovation
  • To provide a critical understanding of the key theories of Technology Innovation
  • To identify the critical challenges for organisations that initiated or adopted Technology Innovation to create value
  • To explore the role of Organisational structure and culture on Technology Innovation
  • To compare Technology Innovation across Cultures and Geographies

Content

  • Introduction to Technology Innovation
  • Models of Technology Innovation
  • Dominant Design
  • Disruptive Innovation
  • Open Innovation
  • Breakthrough Innovation
  • Innovation adoption within the Organisation
  • Innovation spread across the Geographies and Cultures
  • Innovation in Manufacturing and Service Companies
  • Technology Innovation for Social Enterprises
  • Technology Innovation in Agriculture and Retail
  • Technology Innovation and New Business models
  • Technology Innovation creating new markets
  • Sustainability and Technology Innovation
  • Impact of Technology Innovation on society and the environment

Learning Outcomes

Subject-specific Knowledge:
  • Upon successful completion of the module, the students will:
  • Have a critical understanding of the process of Technology Innovation, the drivers, trends and barriers
  • Have a detailed understanding of the role of Technological Innovation as a game changer in terms of creating new products or markets
Subject-specific Skills:
  • Upon successful completion of the module, the students will:
  • Be able to critically examine current and future social and business trends to identify potential opportunities for technological innovations
  • Be able to analyse and critically evaluate the organizations that are leading in technology innovation
  • Be able to identify the underlying drivers and future trends in Technological Innovations
Key Skills:
  • Written communication; planning, organising and time management; problem solving and analysis; interpretation of data; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflective activities, opportunities for self-assessment and peer-to-peer learning within tutor-facilitated discussions.
  • The formative assessment serves to encourage students to study regularly and to monitor their learning progress. Tutors provide feedback on formative work and are available for individual consultation as necessary (usually by email and Skype).
  • The summative assessment is a business report based on a specific topic or scenario in technology innovation. This is designed to test students’ skills in problem identification, their theoretical understanding, and their ability to analyse the situation in order to categorise the potential solutions.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Video content, tutor-facilitated discussion, directed reading, reflective activities and guidance for further independent study 100
Total 100

Summative Assessment

Component: Written assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Business Report 3000 words max 100% same

Formative Assessment:

A range of formative assessment methods will be used, including case study based exercises, simulation exercises and business games designed to prepare students for the summative business report.


Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University