Module BUSI4Q915: Managing Data-Driven Innovation

Department: Management and Marketing

BUSI4Q915: Managing Data-Driven Innovation

Prerequisites

• None

Corequisites

• None

Excluded Combination of Modules

• None

Aims

• To introduce the students to the development, drivers, and trends of data-driven Information and Communication Technologies (ICT)-based innovations.
• To provide students with a critical understanding of the key theories of data-driven ICT-based innovations.
• To identify the critical challenges for organisations that initiated or adopted data-driven ICT-based innovations to create value and how those can be overcome.
• To make students aware of the ethical and security implications in managing data-driven innovations.

Content

• Recent progress of ICT
• Types of data-driven ICT-based innovation
• ICT-based innovation strategy
• Business model generation for data-driven innovations
• Design and development of data-driven ICT-based products and services
• Ethical and security implications of data-driven ICT-based innovation

Learning Outcomes

• Upon successful completion of the module, the students will:
• Have a critical understanding of the process of data-driven ICT-based innovation, the drivers, trends and barriers
• Have a detailed understanding of the role of data-driven ICT-based innovations for creating new business models
• Have understanding of ethical and security implications of data-driven ICT-based innovations

• Upon successful completion of the module, the students will:
• Be able to critically examine current and future social and business trends to identify potential opportunities for data driven ICT-based innovations
• Be able to analyse and critically evaluate the organisations that are leading in developing data driven ICT-based innovation and how they are managing their businesses
• Be able to identify the underlying drivers and future trends in data driven ICT-based innovations

• Effective written communication
• Planning, organising and time management
• Problem solving and analysis;
• Interpreting and using data
• Making effective use of communication and information technology
• Group working skills to effectively collaborate with group members and address the problem for the formative assessment case discussions

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes are met through lectures and seminars, supported by online resources. The seminars consist of a combination of taught input, groupwork, case studies and discussion. Online resources provide supplementary material for the lectures and seminars - typically consisting of directed reading and video content.
• The formative assessment consists of classroom-based exercises, conducted predominantly during the seminars, involving individual and group analysis of specific business situations/problems, simulation exercises and business games relevant to the learning outcomes of the module. Feedback will be given as appropriate.
• The summative assessments are an individual presentation and an individual written assignment based on a specific topic or scenario in technology innovation. These are designed to test students' skills in problem identification, their theoretical understanding, and their ability to analyse the situation in order to categorise the potential solutions.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

A range of formative assessment methods will be used, including case study based exercises, group presentations and group discussions to prepare students for the summative business report. Oral and written feedback will be provided on an individual and/or group basis as appropriate.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University